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Inflection Point Perspectives
News, commentary, and insights from the Inflection Point Agency team
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Allyship’s Day of Reckoning is Here
Allyship’s Day of Reckoning is Here
If we’re going to adopt the label, we’d better live up to its charge
Peter Bronski
Jul 8, 2020
Dos and Don’ts for Climate Communications Professionals In the Era of Coronavirus
Dos and Don’ts for Climate Communications Professionals In the Era of Coronavirus
Wasn’t one global crisis enough? Yes. But that doesn’t mean we can afford to slow our work on climate.
Nikki Arnone
Apr 8, 2020
Seven Tips You Can’t Afford to Ignore Before a Media Interview
Seven Tips You Can’t Afford to Ignore Before a Media Interview
A strong media spokesperson can change minds, grow businesses and attract the right attention. But they are made—not born.
Nikki Arnone
Mar 10, 2020
Is business-to-machine (B2M) the next marketing frontier?
Is business-to-machine (B2M) the next marketing frontier?
Marcom professionals could soon find themselves targeting devices, rather than people
Peter Bronski
Feb 19, 2020
How marketing killed thought leadership
How marketing killed thought leadership
Where we went wrong, and how to fix it
Peter Bronski
Feb 13, 2020
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