So you invested in a sponsored post. Wait, what? A dozen of posts? And all to nothing? Sometimes it may turn out to be quite a flop, even when advertisers splurge on ads at influencers throwing the budgets off track, but to no avail. Why is…
In a perfect world, influencer marketing is pretty simple — you find influencers, you make a pitch and the influencer shares your content. But in fact, things are very different.
This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers.
We’ve asked several influencers about how they set their prices for sponsored posts. There is no single formula, different kinds of bloggers use different approaches. We will highlight the top 4.
One thing is for sure, influencer marketing is one of the biggest marketing trends in 2018. If you’re a marketer planning to use influencer marketing, here are 5 common influencer marketing…
