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Initialized Capital
Stories and thoughts on early-stage entrepreneurship from a venture capital firm. We fund and help startups with their first check. https://initialized.com/our-startups
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Depict.ai Is Building Amazon Quality Recommendations For the Rest of E-Commerce
Depict.ai Is Building Amazon Quality Recommendations For the Rest of E-Commerce
E-commerce is booming and the success of e-commerce platforms like Shopify has resulted in an increase not just in the number of…
Brett Gibson
Oct 21, 2020
Abodu: A Fast, Scalable Way to Start Fixing The West Coast’s Housing Shortage
Abodu: A Fast, Scalable Way to Start Fixing The West Coast’s Housing Shortage
For the past six years, a pet hobby — actually, an obsession — of mine has been America’s housing shortage. Since the 2008 financial…
Kim-Mai Cutler
Oct 20, 2020
I Said the Wrong Thing and Killed My Investor Pitch
I Said the Wrong Thing and Killed My Investor Pitch
Often the easiest choice is to make no choice at all, but you might kill your startup that way
Garry Tan
Oct 15, 2020
What do all successful billion dollar startups have in common?
What do all successful billion dollar startups have in common?
They build long-lived teams that beat all competition
Garry Tan
Oct 8, 2020
Talos Is Building the Bridge Mainstream Financial Institutions Need to Trade Digital Assets
Talos Is Building the Bridge Mainstream Financial Institutions Need to Trade Digital Assets
For some time “the institutions are coming” has been a bit of a mantra in the crypto asset space, but to date adoption by traditional…
Brett Gibson
Oct 1, 2020
How Lever Got To 50–50 Women and Men
How Lever Got To 50–50 Women and Men
For two years, Sarah Nahm was the only woman at Lever, the company she co-founded and now runs as CEO.
Kim-Mai Cutler
Jan 13, 2017
Should you Quit and Join That Risky Tech Startup?
Should you Quit and Join That Risky Tech Startup?
A guide to learning, earning, and minimizing regret
Garry Tan
Sep 24, 2020
The Basics of Branding for Startups
The Basics of Branding for Startups
How brand strategy plays into product adoption
Kim-Mai Cutler
Mar 4, 2019
Taking Care of Your Health While Running A Startup
Taking Care of Your Health While Running A Startup
The first time Zachariah Reitano founded a startup, he went through the Y Combinator program and found himself rushing back and forth…
Kim-Mai Cutler
Jan 16, 2018
How To Build and Run A Geographically Distributed Engineering Team
How To Build and Run A Geographically Distributed Engineering Team
At Initialized Capital, our share of investments outside the Bay Area has ticked up to about one-quarter of our most recent fund as the…
Kim-Mai Cutler
Feb 15, 2018
Instacart’s Lead Product Designer on Creating A Design System
Instacart’s Lead Product Designer on Creating A Design System
Jordan Staniscia tried — and claims he failed — multiple times to create a single, re-usable design system for all of Instacart’s visuals…
Kim-Mai Cutler
Sep 29, 2017
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