Understanding what is a Job To Be Done (JTBD) is all well and good if you’re trying to build a better product or sell more milkshakes. But just understanding the concept of a JTBD doesn’t help you find out what the JTBD…
Have you attended one of those sessions where you’re asked to be creative or come up with innovative ideas on the spot? In this era…
The Boston Design Thinking Meetup came together on a crisp Monday night in November, at General Assembly Boston’s lovely new location…
Transformational Leadership is the ability to develop a vision and inspire others to achieve…
LOFT is a platform that explores emerging technologies, new business processes and consumer needs to deliver innovative solutions. Our third hub, in a global network of labs, allows us to realize our vision of helping customers achieve their dreams and aspirations…
Bigfoot. George Constanza’s “special project.” The “perfect” pitch. There is a mythical aura that surrounds all of these things.
We haven’t tracked Bigfoot, nor have we decoded George’s project. What we have done, is put together a…
As the organizer of the Boston Design Thinking Meetup, I am lucky enough to get to prototype workshops and try them out on unsuspecting victims. They don’t always go well, but when they do, it can be inspiring and invigoration for the folks that attend and down-right electric for me.