Inside Olivine

The B2B Messaging Course is brought to you by Olivine & Wynter. In this totally free (but incredibly valuable) video course, you’ll learn…

We’ve partnered with 50+ firms, from startups to Fortune 500s, and learned 6 lessons working with enterprise leadership. Olivine insights!

Demand gen, growth marketing, product marketing. What’s the difference and which role should early-stage startups hire first?

Our expert product marketing consultants talk about what product marketing looks like between early, growth, and enterprise stages.

Olivine’s consultants discuss how product marketing, sales, and sales enablement can collaborate better to maximize success.

Here are my top 5 best practices for writing clear and compelling copy for product messaging, blog posts, webpages, and ads.

Involve product marketing earlier in the product development process for a compelling and differentiated launch story.

Learn the difference between positioning, messaging, and copywriting and how to do them well.

Start by truly understanding customers and competitors to find the story that only you can tell.

Did you know once upon a time Listerine was marketed as surgical antiseptic? And later, as floor cleaner? For those of us who’ve used it…

Think you know what your product is hired to do? Think again.

The popular analogy that product managers put product on the shelf and product marketers get it off the shelf is fundamentally wrong.

Early-stage founders are our favorite people to work with, but very few have a marketing background or the budget to hire an agency.

Learn how to plan your first 30, 60, and 90 days as a new product marketing manager with expert advice and key steps.