You’re Losing Money From The Programmatic Skills Shortage

How This Solution Stops The Bleeding

Using programmatic marketing is an important, powerful and growing strategy for marketers, but it’s also expensive. There are mulitple reasons why it’s expensive, for example:

• Platforms for buying media programmatically often incur hefty fees.
• The data infrastructure needed to squeeze out all the value requires a large investment and long term commitment.
• There’s so much inventory that buying high volumes is often required to drive the performance you want, so you need to know what to buy.
• Most vendors are taking margin that is hard to quantify and forecast.

However, these issues are all just symptoms of an overarching problem, a lack of programmatic knowledge and skills. If your team had the knowledge and skills then these problems could be avoided.

• Fees: an experienced platform user can identify the best value systems and know what technology will be right for you.
• Data: the right data scientist will know how to apply data for a better targeted campaign and know which systems to use.
• Inventory: an experienced trader will have tested a wide variety and found the pockets of performance available on the exchanges.
• Margin: experienced leaders will have spent enough to know the average costs in the market and how to better avoid hidden costs.

Without knowing what you’re doing, you’re open to mistakes and becoming a victim of what you don’t know. You bleed money through unnecessary fees, ill performing campaigns, excessive media buying and bloated margins.

The biggest risk of all is then that your competitors realise this too and invest in acquiring those skills, leaving you in their dust.

But you already know all this.

So you ask — how can I fix this when there are so few experts and they’re so expensive?

Everyone is competing over the same few programmatic specialists…

And then you have to pay them top dollar…

And then you have the pain of actually hiring and managing them…

And then you can’t even guarentee if programmatic is right for you…

And then you might not even use it all the time but still have to pay them…

And then they might not even work out and you have to start again from scratch…

At this point, going back to outsourcing just looks less painful — but that puts you back to square one still not addressing the lack of skills. The door is still open for that competitor with a larger headcount and stronger stomach to beat you into the ground.

But what if there was another way?

What if you could access these experts entirely on demand?

What if you could have them run your campaigns only when you need them to, and then not have to worry about keeping them around afterwards?

What if you had control over applying the experts to do exactly what you need and not for a minute longer than is required?

What if the experts showed your existing team how they did it so you become the next experts?

What if you could do all this for an affordable price that you know is fixed?

And, what if that fixed price came in a simple pay-as-you-go subscription for as long as you need, just like Netflix?

Would that be easier?

Well, that’s exactly what we’ve done…

To read more, try: The Most Important Trick To Cooking Up Your Own Programmatic Strategy