How Do I Target Audiences On Snapchat? — Part 2

Published in

Inside Revenue

5 min readSep 12, 2018

The Intermediate Guide

In Part 1, I went over what Snapchat is as well as what target marketing is. This was to help you understand the platform that you would be using and give you the best chance of using targeted marketing successfully. I also went over some of the benefits of marketing on Snapchat, these provide you with some great insights as to why you should use the platform If you missed this article you can click here to read “How Do I Target Audiences On Snapchat? — Part 1 (The Beginner’s Guide)”.

In this article, I will be going over how to create a plan for your Snapchatadvertising efforts and all the targeting methods that Snapchat has to offer. This will help you to decide how you would like to target audiences on the platform, and how to execute a successful advertising strategy.

How Can Targeting Audiences On Snapchat Help You Hit Your Revenue Targets?

In this article we will cover:
#1 How To Create A Plan For Snapchat Advertising

#2 Snapchat Targeting Options

Let’s get going…
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#1 How To Create A Plan For Snapchat Advertising

Creating a plan to advertise on Snapchat can help you to define how you advertise, and to who. This is crucial to ensure that you are not only creating ads that will be effective in helping you see results, but help you target the right people that will be most likely to engage

Below Are 3 Key Steps To Creating A Plan To Advertise On Snapchat

Define Your Goals
As with any other social media campaign, you want to set your business goals. Snapchat ads enable you to increase awareness and consideration or drive action; such as app installs. Determining your goals for the platform, will guide which advertising options to use inside the app.
Choose An Ad Type
Your goals can be reached by using Geofilters, Lenses andAds placed within the Stories created by users. Audio plays automatically (dependent on the user’s sound being on). These ads can be skipped, but Snapchatprovides multiple CTAs to choose from to drive the user to take another action. They include sending them to a longer video, redirecting them to your website or encouraging them to install another app.
Speak The Users’ Language
One thing to keep in mind as you create your ads, Geofilters or Lenses is the playful attitude around Snapchat and its users. Snapchat has evolved beyond just sending selfies. Lenses provide animation or music to go along with a video, while filters allow users to share where they are or what they’re doing.

Remember: Snapchat advertising provides the bite-sized content younger demographics are keen on. Make sure your content provides the same experience.

Taken from the Snapchat official YouTube channel

“The customer should be the true north for everybody” — Tiffani Bova (Global Growth & Innovation Evangelist @Salesforce) @Tiffani_Bova

#2 Snapchat Targeting Options

Snapchat’s ad products are fun and effective for different objectives. They help you to achieve raising awareness, increasing consideration and driving action. All of this can be done by using the various ad types that we spoke about in our article “What Types Of Social Ads Should I Run? — Part 2 (The Intermediate Guide)”.

Below we will talk about the different types of targeting you can do on Snapchat, this will give you an overview of the targeting to help you decide which option is best for your business.

Snapchat’s Audience Options Are:

Predefined Audiences
Choose from over 300 audiences based on what Snapchatters care about, what they buy, what they watch, and where they go.

Demographics
Get specific with age, location, device type, and advanced demographics like household income and parental status.

Audience Match
Combine your data with Snapchat’s to build custom audiences. Just drag and drop a customer list to get started.

Lookalike Expansions
Expand your reach and tune performance by building lookalike audiences similar to your best customers.

Taken from the official Snapchat For Business YouTube channel

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In this article I went over the steps that you can use to plan you Snapchattargeting and also the various audiences you have available to you to target on Snapchat.

Snapchat’s 166 million users spend 25 to 30 minutes in the app every day. That’s 66 million more people watching Snapchat Stories than those reading tweets. With numbers like that it only makes sense to use Snapchat for business, in addition to your current advertising efforts.

This is why in my next article, “How Do I Target Audiences On Snapchat? — Part 3 (The Advanced Guide)”, I will cover some of the tips and tricks for using Snapchat ads and some of the best practices for making your snap ads stand out. This is to help you to use Snapchat to its full potential. Read it now…