Celebrating Partners Who Make a Difference: Traction on Demand Receives the First-Ever Partner Innovation Award for Social Impact

We share a lot of stories about the wonderful things our consulting partners do for customers — and since 2012, the Salesforce Partner Innovation Awards have recognized those successes across industries and clouds.

This year, we’re celebrating even more great work by also commending the amazing things partners do to make a lasting, positive impact in their community and the world.

The Social Impact category was added to acknowledge partners who are actively engaged in sustainability or equity initiatives, such as improving education, alleviating poverty, advocating for equality, or addressing climate change.

Our very first winner of the Social Impact Award is Traction on Demand, a consulting partner with more than a decade of experience implementing, integrating, and enabling Salesforce for our customers. In addition to having successfully completed more than 6,500 projects, Traction on Demand’s values are strongly rooted in the importance of community development and engagement.

Learn more about Social Impact winner Traction on Demand

Traction on Demand’s Social Impact areas include:

  1. Community (Traction for Good community engagement program)
  2. Growth (growing well and growing right)
  3. Justice, Equity, Diversity and Inclusion
  4. Sustainability

Traction on Demand continues to support its various communities through the following initiatives:

1. Traction for Good community engagement program

In 2013, Traction on Demand established Traction for Good (T4G), a dedicated part of the organization, which supports community and nonprofit initiatives with donations, volunteerism, and Salesforce service grants. In the nine years since, T4G has given more than $2.7 million in service grants to a wide variety of nonprofit organizations including Net Hope, The Trevor Project, and C40 Cities Climate Leadership Group.

2. B Corporation

Traction on Demand takes its role as a global citizen seriously. The organization is a certified B Corporation, which means they meet all of the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. In short, they’re committed to building a more inclusive and sustainable economy by using their business as a force for good and holding themselves accountable.

3. Traction Access Salesforce training for newcomers

Traction on Demand hosts a Salesforce boot camp to create opportunities for people with barriers to employment. Traction Access provides Salesforce and employability skills training to help newcomers learn and skill up while increasing diversity in the tech sector.

4. Bandit Tour for Good

Traditionally, Tractionites have embarked on the annual week-long road trip to provide pro bono Salesforce services to nonprofits in communities along the West Coast. In light of the pandemic, the Bandit Tour pivoted and went online for the first time in 2020, allowing Traction on Demand to have a global reach. Over the years, the Bandit Tour has worked with 100 nonprofits, providing more than 1,400 hours of pro bono consulting services.

5. BC Tech Social Impact Council Co-chair and founding member

Traction on Demand was part of the founding of the BC Tech Social Impact Council, a coalition of British Columbian tech companies that want to do more good and make a greater impact together. These organizations are working to increase the role of philanthropy in BC’s tech sector.

6. Empowering kids to code, learn, and explore.

As demand for tech skills continues to grow, Traction for Good provides children with the opportunity to learn how to code. The sessions also include an introduction to philanthropy so participants can learn about becoming leaders in their community.

It’s not surprising that when you visit the Traction on Demand website, the second line of the About section reads, “We are driven by doing good for our customers, employees and community.”

Giving back is clearly in the organization’s DNA and we couldn’t be more proud to have them as a partner or honor them with the 2020 Partner Innovation Award for Social Impact.

To learn more about their efforts, check out this video featuring Traction on Demand’s Founder & CEO Greg Malpass.



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