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7 of the Biggest Marketing Mistakes Made by Early-Stage Startups

7 of the Biggest Marketing Mistakes Made by Early-Stage Startups

(This article was originally written for Vancouver Startup Week.)
Go to the profile of Julianne Keu
Julianne Keu
What Nobody Tells You About Entrepreneurship

What Nobody Tells You About Entrepreneurship

Roger Patterson, Founder/CEO of Later and Co-founder of Launch Academy, has worked to positively shape startup culture in Vancouver in his…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
Freakonomics: A Rogue Marketer Reveals the Hidden Side of Marketing Agencies

Freakonomics: A Rogue Marketer Reveals the Hidden Side of Marketing...

The other day, the team and I were shopping around for new office spaces when we met a property manager who seemed particularly curious…
Go to the profile of Julianne Keu
Julianne Keu
Latest Stories
Now You Can Measure Experiential Marketing.

Now You Can Measure Experiential Marketing.

I met a man last year who had left a comfortable job in lieu of pursuing entrepreneurship. He told me he wanted success more than any of…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
How CHIMP Helped Canadian Charities Raise $200 Million in 3 Years

How CHIMP Helped Canadian Charities Raise $200 Million in 3 Years

Canadians are known to be compassionate. In 2010, 84 percent of Canadians aged 15 and over donated to charitable organizations, with the…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
How Cubic.ai Makes it Easier than Ever to Build Your Smart Home

How Cubic.ai Makes it Easier than Ever to Build Your Smart Home

Tech companies continually invent new and innovative ways to make consumers lives easier, more convenient and better — but for most of us…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
Meet the App that Wants to Plan Your Perfect Trip

Meet the App that Wants to Plan Your Perfect Trip

This week we interviewed Steve Weiner, CEO of Spot, a location-based app and travel blog dedicated to helping users find the best travel…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
Needls: What It Is and Why Ad Agencies Should Be Afraid

Needls: What It Is and Why Ad Agencies Should Be Afraid

For the second instalment of our Startup Spotlight Series, I reached out to Justin Hartzman of needls –the world’s first “RoboAgency.”…
Go to the profile of Julianne Keu
Julianne Keu
3 Lessons on Customer Empathy: A Recap of Unbounce’s Call to Action Conference

3 Lessons on Customer Empathy: A Recap of Unbounce’s Call to Action...

When you base much of your marketing decisions on cold, hard, data, it can be easy to lump your potential customers into a metric, and…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
How to Get the Best Possible Return on Facebook Ads

How to Get the Best Possible Return on Facebook Ads

Remember the ALS Ice Bucket challenge of 2014? Remember how everyone’s friends, boss, even grandmothers seemed to be part of the craze to…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
3 Key Takeaways from Traction Conference 2017

3 Key Takeaways from Traction Conference 2017

Two days, twelve cups of coffee, sixty-eight tweets, six phone charges, and seven pages of notes later, we’ve wrapped up our time at the…
Go to the profile of Samantha Grandinetti
Samantha Grandinetti
This Is What Real Disruption Looks Like (a Must-Read for Startups)

This Is What Real Disruption Looks Like (a Must-Read for Startups)

These days, we’ve come to think of the term “disruption” as somewhat cliché. But it was not long ago that “disruption” referred to…
Go to the profile of Julianne Keu
Julianne Keu
How a Startup Called Oppimi Is Changing the Way We Diagnose Learning Disabilities

How a Startup Called Oppimi Is Changing the Way We Diagnose Learnin...

This is the inaugural post of our Startup Spotlight Series. Each week, we will be featuring a different company working to solve real-world…
Go to the profile of Julianne Keu
Julianne Keu
5 Indispensable Principles of Landing Page Design

5 Indispensable Principles of Landing Page Design

As a marketer, landing page makeovers were one of my favorite things to do. There was nothing more satisfying than overhauling the product…
Go to the profile of The Incubator
The Incubator
Why You Shouldn’t Get a $5 Logo

Why You Shouldn’t Get a $5 Logo

Why would you pay hundreds of dollars for a professionally designed logo when you can get one on Fiverr for less than $20? What could a…
Go to the profile of The Incubator
The Incubator
5 Tips to Instantly Make Your Videos Better

5 Tips to Instantly Make Your Videos Better

Whether you are an actor, a vlogger, or just getting ready to star in your first marketing video, there are several things you can do…
Go to the profile of The Incubator
The Incubator
How to Make Negative Online Comments/Reviews Work for You

How to Make Negative Online Comments/Reviews Work for You

“I had a terrible experience here and would urge anyone reading this not to waste their time!”
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The Incubator
4 Reasons Design in Marketing Matters More Than You Think

4 Reasons Design in Marketing Matters More Than You Think

When it comes to marketing your business, do you pay enough attention to design and user experience? Our UX specialist, Alborz Heydaryan…
Go to the profile of The Incubator
The Incubator
Instagram Stories is a Game Changer for Brands: Here’s Why

Instagram Stories is a Game Changer for Brands: Here’s Why

When Snapchat came on the scene three some odd years ago, it had marketers stumped. What started as an ephemeral photo-sharing app quickly…
Go to the profile of The Incubator
The Incubator
What to Look for in a Marketing Agency

What to Look for in a Marketing Agency

Once upon a time, Nike wasn’t the leader in the U.S. market for athletic footwear. In the 1980’s, Nike was trailing behind Reebok, with the…
Go to the profile of The Incubator
The Incubator
Why I Rebranded my Company 4 months After Launching It

Why I Rebranded my Company 4 months After Launching It

Four months ago, I opened the doors to Creative Quo, a boutique marketing agency with a vision of making professional marketing services…
Go to the profile of The Incubator
The Incubator
Hiring for Startups: 3 Principles You Can’t Afford to Compromise

Hiring for Startups: 3 Principles You Can’t Afford to Compromise

Getting a business started is stressful enough. Throw in some humans with ideas, needs, and emotions, and soon you might just be a…
Go to the profile of The Incubator
The Incubator
What You Should and Shouldn’t Automate on Social Media

What You Should and Shouldn’t Automate on Social Media

How can well-established brands like Oreo and even the New England Patriots make mistakes like accidentally tweeting racial slurs for their…
Go to the profile of The Incubator
The Incubator
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