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Shoppertainment is rapidly making its way from China to South East Asia: can your brand keep up?
Shoppertainment is rapidly making its way from China to South East Asia: can your brand keep up?
China has become a global trailblazer in the integration of shopping and entertainment, otherwise known as ‘Shoppertainment’.
Damisa Prompoj — Intrepid Insights
Apr 16, 2019
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