A single bot that can do everything.

Francis Pedraza
Oct 10, 2017 · 8 min read

Hello! This is a post from the 2018 archives! For our latest executive summary, go here.


A single bot that can do everything. That’s the simple idea that everyone says is impossible without general artificial intelligence.

But with synthetic intelligence — humans doing the work and technology coordinating the humans — the future is already here.

For $10 per hour, you can automate your entire life and business, and save up to 41% of your time.

Do nothing that can be done for you.



Invisible is Uber for digital labor. 70% of the world makes less than $10 a day and 50% is on the internet — labor has never been this cheap in all of history! And yet people are doing needless, boring and expensive digital work — Harvard Business Review estimates that 41% of work done by knowledge workers could be outsourced. What if repetitive digital work could be efficiently and securely outsourced? Employees, shareholders and global workers would rejoice!


Invisible makes it easy to delegate. Jump on an onboarding video call and show us work you hate doing. We’ll write down the instructions, build processes and do it for $10/hr — so you never have to do it again. We deliver work through a bot which you can text, email and phone call 24/7. Humans are doing the work, but technology is coordinating the humans on digital assembly lines.


Invisible’s technology strategy has been to coordinate digital labor first, then automate once highly structured processes are in place. To run our digital assembly lines, we build a routing technology, process builder, process guide, time tracker and messaging protocols. Now that these technologies coordinate 65 agents in 14 countries around the world, we are beginning to automate our highest volume processes.


Invisible saves 10+ hours per week for sales people, recruiters, marketers, operations and account managers, admins and executives. We’ve built processes for 100 companies: SMBs with up to 650 employees, across tech, energy, transportation and financial services. The most popular set of processes is the Data Set: which includes lead generation, prospect list building, online research, web scraping and data tagging.


Invisible’s growth to date has been organic. Of April’s $24,000 in revenue, 87.5% was upsell. We began testing sales channels in April. CAC is $250 per client. Clients sign up for $1000 in initial spend. Annual spend for our largest clients is already over $20,000 and on track for over $30,000. Lifetime value is uncapped. By the end of Q2, we’ll have found a deep, repeatable sales channel — and have a straight shot to $400,000 in revenue by December 2018. Invisible only pays agents for hours billed to clients, and average labor costs are under $5/hr, so initial gross margins are 50% at $10/hr. Gross margins increase to over 80% as automation kicks in. For every hour saved by automation, thirty minutes are given back to the client as savings, and thirty minutes are retained by Invisible as margin growth.


Invisible has 29 partners in SF, LA, NYC, LON — and other cities around the world. We have built impressive product, design, engineering, hiring, training, operations, support and finance teams, and are currently building our sales and marketing team.

Our partnership model is the most company-favorable approach to startup compensation in history. Partners salaries are tied to gross profits, and even then, salary caps are $8K are less. Salary caps won’t be maxed out until the company hits approximately $400,000 in monthly revenue. This means that new partner hires don’t increase burn, partner pay is totally variable, and partners currently make less than $1,000 a month. Yet miraculously, incredible people are leaving their jobs to join Invisible — as the company’s roster (see below) shows. Every partner has a meaningful equity stake in the business and once the company starts generating net profits, 50% of net profits will be paid to shareholders (including investors) as a dividend, which acts as a bonus to partners.


We’re raising $750K on a $5M SAFE. Targeting $50K burn and 18 months of runway. Previously raised $1.2M, mostly on a $5M SAFE.


Product Team
Gunar C. Gessner (VP Product)
br.linkedin.com/in/gunargessner
Shane Mileham (Product Manager)
linkedin.com/in/shanemileham
Sebastiaan Van Kuyk (Product Manager)
https://www.linkedin.com/in/sebastiaanvk/
Christopher Chavez (Product Manager)
https://www.linkedin.com/in/chrischavez/
Ovi Hentea (Product Manager)
https://linkedin.com/in/ovi/
Adam 7rans (Product Designer)
http://www.linkedin.com/in/adamjanowitz
Zara Magumyan (Product Marketing Designer)
https://www.linkedin.com/in/zmagumyan/

Engineering Team
Keenahn Jung (CTO)
linkedin.com/in/keenahn
Scott Downes (CTO)
https://LinkedIn.com/in/scottdownes
Leonardo K. Kewitz (VP Engineering)
br.linkedin.com/in/kewitz/en
Tim Bendt (Senior Software Engineer)
https://www.linkedin.com/in/timbendt/
Pieter Venter (Senior Software Engineer)
https://linkedin.com/in/pventer1
Rodrigo Oliveira (Software Engineer)
linkedin.com/in/rodrigo-goliveira
Bilal Qureshi (Software Engineer)
linkedin.com/in/muhammad-bilal-qureshi
Fortune Ekeruo (Software Engineer)
https://linkedin.com/in/fortunee/
Gabriel Altemann (Junior Software Engineer)
linkedin.com/in/gabriel-altemann

Operations Team
Kamron Palizban (COO)
linkedin.com/in/kamronpalizban
Skyler Stevens (Routing Manager)
linkedin.com/in/skyler-stevens
Jay Kumar (Building Manager)
linkedin.com/in/jaykpunj
Sam Mata (Delivery Manager)
https://www.linkedin.com/in/samuel-mata-berges/
Aimee Samac (Executive Assistant)
https://www.linkedin.com/in/aimee-samac/
Manoj Doshi (Manager of Quality)
www.linkedin.com/in/manojgdoshi
Jack Zorola (Operations Manager)
http://linkedin.com/in/jackzorola/
Morgan Sutherland (Delivery Manager)
https://www.linkedin.com/in/morgan-sutherland-100

Finance Team
Francis Pedraza (CEO)
linkedin.com/in/francispedraza
Ricardo Pedraza (CFO)
linkedin.com/in/pedraza
Zach O’Brien (Data Analytics)
linkedin.com/in/zacharymobrien
Kunj Shah (Analytics Associate)
www.linkedin.com/in/kunjshah
Ali Na (Account Executive)
https://www.linkedin.com/in/1alinasir/

Training Team
Erinn Woodside (VP Hiring & Training)
linkedin.com/in/erinn-woodside
Dilip Malave (Talent Manager)
https://www.linkedin.com/in/dilipmalave/
Kate Stosick (Training Manager)
https://www.linkedin.com/in/katestosick/
Jennifer Prusak (Training Manger)
https://www.linkedin.com/in/carsonjennifer
Mary Winans (People Operations Manager)
https://www.linkedin.com/in/mary-winans/

Growth Team
Marshall Sutherland (VP Growth)
linkedin.com/in/marshall-sutherland
Andrew Teichman (Director of Sales)
https://www.linkedin.com/in/andrewteichman
Atusa Sheila Hangafarin ( Manage Customer Success Team)
https://www.linkedin.com/in/atusa-hangafarin-83441b22
Bruno Ueda (Peru: Lima)
linkedin.com/in/bruno-ueda
Nerissa Sardi (VP of Marketing)
https://www.linkedin.com/in/nsardi/
Hayley Darden (Marketing Manager)
https://www.linkedin.com/in/dardenhayley/
Lindsay Heneger (Director of Marketing)
https://www.linkedin.com/in/lindsayhansenheneger/

  • 65 agents worldwide on the digital assembly line, and growing!
    Located in 14 countries, including the USA, the Philippines, Kenya, Ghana, Macedonia, Croatia, Georgia, Brazil, Peru, Mexico, India and Pakistan.

Anna Stasia Alexander (USA: California)
https://www.linkedin.com/in/anna-alexander-1097a473/

Julien Demarque (Israel: Tel Aviv)
https://www.linkedin.com/in/julien-demarque-84a57b13b/
Shiva Ram (India: Telangana)
https://www.linkedin.com/in/kathishivaram/
Novia Plummer (USA: Nebraska)
https://www.linkedin.com/in/noviaplummer/
Zein Saeed (Pakistan: Sindh)
https://www.linkedin.com/in/cicsz/
Zain Malik (Pakistan: Cantt)
https://www.linkedin.com/in/zain-malik-330624121/

Anna Kristina Castillo (Philippines: National Capital Region)
https://www.linkedin.com/in/anna-kristina-castillo-70158216b/
Bessy Claros (Honduras: Francisco Morazán)
linkedin.com/in/bessy-claros-099b665a
Kamal Asghar Hashmi (Pakistan: Punjab)
https://www.linkedin.com/in/kamalhashmi/

Joseph mwau (Kenya: Nairobi)
https://www.linkedin.com/in/joseph-mwau-806298136/
Alfred Ong (Philippines: National Capital Region)
https://www.linkedin.com/in/alfred-ong/

René Arias (USA: California)
linkedin.com/in/rené-arias501
Mikayla Myers (USA: California)
linkedin.com/in/mikayla-myers23/

Khallever Segundo (Philippines: Bulacan)
linkedin.com/in/khallever-segundo
Paul Adrien (Philippines: Pampanga)
linkedin.com/in/paul-adrien-cunanan
Prabhat Hira (India: Dehli)
linkedin.com/in/prabhat-hira
Renee Oluoch (Kenya: Nairobi)
https://www.linkedin.com/in/renee-oluoch-009b27b2/

Bruno Leite (Brazil: Santa Catarina)
linkedin.com/in/brunoBA
Jordan Melecio™ (Philippines: Cordillera-Benguet)
linkedin.com/in/jordanmelecio97/
Nichole Penera (Philippines: Cordillera-Benguet)
linkedin.com/in/edlorraine-nichole-penera

Abraham Kemboi (Kenya: Nairobi)
https://www.linkedin.com/in/abraham-kemboi-968348170/
Adeshina Adeniyi (Nigeria: Lagos)
https://www.linkedin.com/in/adeniyi-adeshina-20a21a112/
Alfred Ondieki (Kenya: Nairobi)
https://www.linkedin.com/in/alfred-ondieki-0218b515/
Wamukota Allan (Kenya: Nairobi)
https://www.linkedin.com/in/allan-wamukota-97b48120/
Anmel Zambrano (Venezuela: Carabobo)
https://www.linkedin.com/in/anmel-zambrano-b3a49b161/
Annette Favour (Nairobi: Kenya)
https://www.linkedin.com/in/annette-waweru-14a4639a/
Arístides Portillo Suárez (Venezuela: Miranda State)
https://www.linkedin.com/in/aristides-portillo/?locale=en_US
Ashrafkhan Durani (India: Gujarat)
https://www.linkedin.com/in/ashrafkhan-durani-24a14877/
Beatriz Faundes (Venezuela: Capital District)
https://www.linkedin.com/in/beatriz-faundes-6ab0a117b/
BRANDON Marquez (Philippines: Ilocos Sur)
https://www.linkedin.com/in/brandon-marquez-903708103/
Brian Onyango (Kenya: Nairobi)
https://www.linkedin.com/in/brian-onyango-a2aa0510a
Brighton Ooko (Kenya: Nairobi)
linkedin.com/in/brightonooko
Boaz Ratemo (Kenya Nairobi)
https://www.linkedin.com/in/boaz-onyambu-97501b104/
Carlos Perez (Venezuela: Capital District)
www.linkedin.com/in/carlos-luis-perez-rosario
Chris M. (Philippines: Pampanga)
www.linkedin.com/in/chris-dioranne-marayag-146a74141
Courtney Reid (Jamaica: St. Ann)
https://linkedin.com/in/courtney-reid-1382747a
Dan Ruto . (Kenya: Nairobi)
www.linkedin.com/in/ dan-ruto-552098138
David Karanja (Kenya: Nairobi)
https://www.linkedin.com/in/david-karanja-65ab4311a/
David Njoki (Kenya: Nairobi)
linkedin.com/in/david-muriithi
Dennis Pierri (Venezuela: Miranda)
https://www.linkedin.com/in/DennisPierri
Donatus Kamau (Kenya: Kwale County)
https://www.linkedin.com/in/donatuskamau/
Edmund Congo (Kenya: Nairobi)
https://www.linkedin.com/in/somonicongo
Eglyne Machu (Kenya: Nairobi)
https://www.linkedin.com/in/eglyne-machu-582a26bb
Elvis Ongeri (Kenya: Nairobi)
https://www.linkedin.com/in/elvis-ongeri-0ab196142/
chacha enoch (Kenya: Nairobi)
linkedin.com/in/enock-chacha-96a255157
https://www.linkedin.com/in/richard-villegas-572a07119
Erol Maksud (Macedonia: Resen Municipality)
https://www.linkedin.com/in/erol-maksud/
Faizan Ul Haq (Pakistan: Distt Layyah)
https://www.linkedin.com/in/faizan-ul-haq-anwar-96356a132/
Felix Aryee (Ghana: Takoradi)
linkedin.com/in/felixaryeeteyaryee
felix mosinga (Kenya: Nairobi)
https://www.linkedin.com/in/felix-mosinga-407b93190/
Gabriel Graterol (Venezuela: Aragua)
https://www.linkedin.com/in/gabriel-graterol-64b7b314a/
Giancarlo Calantuan (Philippines: Cavite)
https://www.linkedin.com/in/giancarlo-calantuan-a459639a/
Grace Mumo (Kenya: Nairobi)
https://www.linkedin.com/in/mumo-grace-b8856011b/
Gretchen Bulahao (Philippines: Cordillera)
linkedin.com/in/gretchen-bulahao
Gustavo Silva (Venezuela: Miranda)
https://www.linkedin.com/in/gustavo-silva-r%C3%ADos-6ba680161/
Munene M (Kenya: Nairobi)
https://www.linkedin.com/in/henfrey-munene-a760429a/
Hildah Azangalala (Kenya: Nairobi)
linkedin.com/in/hildah-azangalala
Ignatious Chikweya (Maputo: Mozambique)
https://www.linkedin.com/in/mytonde/
Jailein Lem-ew (Philippines: Cordillera-Benguet)
linkedin.com/in/jailein-lem-ew
Jane Kigotho (Kenya: Nairobi)
https://www.linkedin.com/in/jane-wamaitha-14185330
Janice Wanyela (Kenya: Nairobi)
www.linkedin.com/janice-wanyela
javier mura rios (Venezuela: Carabobo)
https://www.linkedin.com/in/javier-mura-rios-a1b303167/
Jeroen Pieter Jagt (Netherlands: North Holland)
https://www.linkedin.com/in/jeroen-jagt-836929179/
Jesus Marcano (Argentina: Buenos Aires Province)
https://www.linkedin.com/in/jesus-marcano-69524b171
Jesus Alberto (Venezuela: Tachira)
www.linkedin.com/in/jesus-oyon-9b1ba477
John Ndung’u (Kenya: Nairobi)
https://www.linkedin.com/in/john-ndungu-531015140/
Jose Ammar Naser (Venezuela: Bolivar)
https://www.linkedin.com/in/jose-ammar-naser-naser-7bb929181/?l
Joseph Nicholus (Kenya: Kiambu County)
https://www.linkedin.com/in/joseph-nicholus-65285371/
joseph njuguna (Kenya: Nairobi)
linkedin.com/in/joseph-njuguna-105025170/
Jun Roman Morales (Philippines: Cebu)
www.linkedin.com/in/jmor0450
Karla González (Venezuela: Capital District)
linkedin.com/in/carla-gonzález
Karthik Bharadwaj (India: Karnataka)
https://www.linkedin.com/in/karthik-bharadwaj-51bbb111/
Kevin Ngaira (Kenya: Nairobi)
https://www.linkedin.com/in/kevin-ngaira-02b29722/
Luis Aguiar (Venezuela: Carabobo)
https://www.linkedin.com/in/luis-aguiar-916420186/
Mahgul A (Pakistan: Islamabad)
https://www.linkedin.com/in/mahgul-a-1a159515/
Maria Teresa Valecillos (Venezuela: Lara)
https://www.linkedin.com/in/maria-teresa-valecillos-0b915b84/
Mark Jones (Kenya: Nairobi)
https://www.linkedin.com/in/mark-jones-7721a4120/
mark kidula (Kenya: Nairobi)
https://www.linkedin.com/feed/
Mark Kilungya (Kenya: Nairobi)
https://www.linkedin.com/in/mark-kilungya-176074187/
Mark Reinhard Pascua (Philippines: Rizal)
https://www.linkedin.com/in/markpascua19/
Matteo Ghironi (Italy: Emilia-Romagna)
https://www.linkedin.com/in/matteo-ghironi/
Rehema Weks (Kaijado: Nairobi)
https://www.linkedin.com/in/mercy-wekesa-271a05176/
Muhammad Saad Ali (Pakistan: Sindh)
https://www.linkedin.com/in/muhammad-saad-ali-8bb477139/
Nancy Maiyo (Kenya: Nairobi)
https://www.linkedin.com/feed/?trk=guest_homepage-basic_nav-header-
Nelson Tum (Kenya: Nairobi)
linkedin.com/in/tum-nelson
Nicholas Ngeno (Kenya: Nairobi)
https://www.linkedin.com/in/nicholas-ngeno-23440531/
nuh chirewe (Kenya: Nairobi)
https://www.linkedin.com/in/nuh-chirewe-380531134/
Victor Nyangoka (Kenya: Nairobi)
https://www.linkedin.com/in/victor-nyangoka-196a93181/
Oscar Barrios (Venezuela: Lara State)
https://www.linkedin.com/in/oscar-barrios-13858438/
Oscar Piña
(Argentina: Santa Fe)
https://www.linkedin.com/in/oscar-pi%C3%B1a-1aa449172/
Oswaldo Capriles (Venezuela: Carabobo)
linkedin.com/in/oswaldo-capriles-a13629163
Pauline Ochieng (Kenya: Nairobi)
https://www.linkedin.com/in/pauline-ochieng-142464102/
Phil Mwema (Kenya: Kajiado)
https://www.linkedin.com/in/philip-mwema-81ba15169
Rey Kenneth Segundo (Philippines: Isabela)
https://www.linkedin.com/in/rey-kenneth-segundo-8ab746173/
Kolum Ronald (Kenya: Nairobi)
https://www.linkedin.com/in/ronald-kolum-3b34a8140/
Sarah Selim (Egypt: Sheikh Zayed)
https://www.linkedin.com/in/sarah-magdy-selim-8080b9122/
Njuguna Samson (Kenya: Nairobi)
www.linkedin.com/in/samson-njuguna-850360100/
Samuel Olatoye (Nigeria: Lagos)
https://www.linkedin.com/in/samuel-olatoye-itil-19759a100/
Maria Sofia Valecillos Gil (Venezuela: Carabobo)
https://www.linkedin.com/in/maría-sofía-valecillos-gil-067054167/Syed Muhammad Muzammil Ali (Pakistan: Karachi)
https://www.linkedin.com/in/syed-muhammad-muzammil-ali-qazi-b50189188/
flash ouma (Kenya: Nairobi)
https://www.linkedin.com/in/susan-ouma-7173b1192/?originalSubdomain=ke
TALO HARRISON (Kenya: Nairobi)
https://www.linkedin.com/in/harrison-talo-024112b9/
Timothy Owenda (Kenya:Nairobi)
https://www.linkedin.com/in/timothy-owenda-64438718b/
Valerie Mukasia (Kenya: Nairobi)
linkedin.com/in/valerie-mukasia
Veena Mouvery (India: Karnataka)
https://www.linkedin.com/in/veena-viswanath-9610672a/
Vincent Cachero (Philippines: Cordillera-Benguet)
linkedin.com/in/vincent-cachero
yakub khamis (Kenya: Nairobi)
https://www.linkedin.com/in/khamis-yakub-517ba1a6/
Zaccheaus Omollo (Kenya: Nairobi)
linkedin.com/in/zaccheaus-o-35b991161

Intern
Liam O'Brien (USA: California)
https://www.linkedin.com/in/liam-o%E2%80%99brien/




Invisible: Fundraising

Invest in synthetic intelligence.

Francis Pedraza

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Invisible: Fundraising

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