Executive Summary
Tuesday, 22 May 2018

A single bot that can do everything.

Francis Pedraza
Oct 10, 2017 · Unlisted

Hello! This is a post from the 2018 archives! For our latest executive summary, go here.


A single bot that can do everything. That’s the simple idea that everyone says is impossible without general artificial intelligence.

But with synthetic intelligence — humans doing the work and technology coordinating the humans — the future is already here.

For $10 per hour, you can automate your entire life and business, and save up to 41% of your time.

Do nothing that can be done for you.



Digital Labor Costs Are Approaching Zero

Invisible is Uber for digital labor. 70% of the world makes less than $10 a day and 50% is on the internet — labor has never been this cheap in all of history! And yet people are doing needless, boring and expensive digital work — Harvard Business Review estimates that 41% of work done by knowledge workers could be outsourced. What if repetitive digital work could be efficiently and securely outsourced? Employees, shareholders and global workers would rejoice!


Digital Assembly Lines Are The Future Of Work

Invisible makes it easy to delegate. Jump on an onboarding video call and show us work you hate doing. We’ll write down the instructions, build processes and do it for $10/hr — so you never have to do it again. We deliver work through a bot which you can text, email and phone call 24/7. Humans are doing the work, but technology is coordinating the humans on digital assembly lines.


Coordinate, Then Automate

Invisible’s technology strategy has been to coordinate digital labor first, then automate once highly structured processes are in place. To run our digital assembly lines, we build a routing technology, process builder, process guide, time tracker and messaging protocols. Now that these technologies coordinate 65 agents in 14 countries around the world, we are beginning to automate our highest volume processes.


Already Running 600 Processes For 100 Companies

Invisible saves 10+ hours per week for sales people, recruiters, marketers, operations and account managers, admins and executives. We’ve built processes for 100 companies: SMBs with up to 650 employees, across tech, energy, transportation and financial services. The most popular set of processes is the Data Set: which includes lead generation, prospect list building, online research, web scraping and data tagging.


Investing In Growth, Automation And Profits

Invisible’s growth to date has been organic. Of April’s $24,000 in revenue, 87.5% was upsell. We began testing sales channels in April. CAC is $250 per client. Clients sign up for $1000 in initial spend. Annual spend for our largest clients is already over $20,000 and on track for over $30,000. Lifetime value is uncapped. By the end of Q2, we’ll have found a deep, repeatable sales channel — and have a straight shot to $400,000 in revenue by December 2018. Invisible only pays agents for hours billed to clients, and average labor costs are under $5/hr, so initial gross margins are 50% at $10/hr. Gross margins increase to over 80% as automation kicks in. For every hour saved by automation, thirty minutes are given back to the client as savings, and thirty minutes are retained by Invisible as margin growth.


A Battle-Hardened Team

Invisible has 29 partners in SF, LA, NYC, LON — and other cities around the world. We have built impressive product, design, engineering, hiring, training, operations, support and finance teams, and are currently building our sales and marketing team.

Our partnership model is the most company-favorable approach to startup compensation in history. Partners salaries are tied to gross profits, and even then, salary caps are $8K are less. Salary caps won’t be maxed out until the company hits approximately $400,000 in monthly revenue. This means that new partner hires don’t increase burn, partner pay is totally variable, and partners currently make less than $1,000 a month. Yet miraculously, incredible people are leaving their jobs to join Invisible — as the company’s roster (see below) shows. Every partner has a meaningful equity stake in the business and once the company starts generating net profits, 50% of net profits will be paid to shareholders (including investors) as a dividend, which acts as a bonus to partners.


Join The Round

We’re raising $750K on a $5M SAFE. Targeting $50K burn and 18 months of runway. Previously raised $1.2M, mostly on a $5M SAFE.


Partners

Product Team
Shane Mileham (Product Manager)
linkedin.com/in/shanemileham
Sebastiaan Van Kuyk (Product Manager)
https://www.linkedin.com/in/sebastiaanvk/
Christopher Chavez (Product Manager)
https://www.linkedin.com/in/chrischavez/
Adam 7rans (Product Designer)
http://www.linkedin.com/in/adamjanowitz
Joseph Chittenden-Veal (Product Manager)
https://www.linkedin.com/in/joecv/

Engineering Team
Keenahn Jung (CTO)
linkedin.com/in/keenahn
Scott Downes (CTO)
https://LinkedIn.com/in/scottdownes
Tim Bendt (Senior Software Engineer)
https://www.linkedin.com/in/timbendt/
Pieter Venter (Senior Software Engineer)
https://linkedin.com/in/pventer1
Rodrigo Oliveira (Software Engineer)
linkedin.com/in/rodrigo-goliveira
Fortune Ekeruo (Software Engineer)
https://linkedin.com/in/fortunee/
Gabriel Altemann (Junior Software Engineer)
linkedin.com/in/gabriel-altemann

Operations Team
Kamron Palizban (COO)
linkedin.com/in/kamronpalizban
Jay Kumar (Building Manager)
linkedin.com/in/jaykpunj
Sam Mata (Delivery Manager)
https://www.linkedin.com/in/samuel-mata-berges/
Aimee Samac (Executive Assistant)
https://www.linkedin.com/in/aimee-samac/
Manoj Doshi (Manager of Quality)
www.linkedin.com/in/manojgdoshi
Morgan Sutherland (Delivery Manager)
https://www.linkedin.com/in/morgan-sutherland-100

Finance Team
Francis Pedraza (CEO)
linkedin.com/in/francispedraza
Ricardo Pedraza (CFO)
linkedin.com/in/pedraza

Training Team

Growth Team
Marshall Sutherland (VP Growth)
linkedin.com/in/marshall-sutherland
Atusa Sheila Hangafarin ( Manage Customer Success Team)
https://www.linkedin.com/in/atusa-hangafarin-83441b22
Hayley Darden (Marketing Manager)
https://www.linkedin.com/in/dardenhayley/

Agents

  • 65 agents worldwide on the digital assembly line, and growing!
    Located in 14 countries, including the USA, the Philippines, Kenya, Ghana, Macedonia, Croatia, Georgia, Brazil, Peru, Mexico, India and Pakistan.

Finance Team

Anna Stasia Alexander (USA: California)
https://www.linkedin.com/in/anna-alexander-1097a473/

Growth Team

Julien Demarque (Israel: Tel Aviv)
https://www.linkedin.com/in/julien-demarque-84a57b13b/
Zein Saeed (Pakistan: Sindh)
https://www.linkedin.com/in/cicsz/

Support Team

Anna Kristina Castillo (Philippines: National Capital Region)
https://www.linkedin.com/in/anna-kristina-castillo-70158216b/

Quality Team

Joseph mwau (Kenya: Nairobi)
https://www.linkedin.com/in/joseph-mwau-806298136/
Alfred Ong (Philippines: National Capital Region)
https://www.linkedin.com/in/alfred-ong/
Janine Griffiths (United Kingdom: Leeds)
https://www.linkedin.com/in/janinegriffiths/

Sentry Team

René Arias (USA: California)
linkedin.com/in/rené-arias501

Routing Team

Paul Adrien (Philippines: Pampanga)
linkedin.com/in/paul-adrien-cunanan
Prabhat Hira (India: Dehli)
linkedin.com/in/prabhat-hira
Renee Oluoch (Kenya: Nairobi)
https://www.linkedin.com/in/renee-oluoch-009b27b2/

Building Team

Bruno Leite (Brazil: Santa Catarina)
linkedin.com/in/brunoBA
Israel Gboluwaga (Nigeria: Osun)
https://www.linkedin.com/in/israel-arunah/
Jordan Melecio™ (Philippines: Cordillera-Benguet)
linkedin.com/in/jordanmelecio97/
Nichole Penera (Philippines: Cordillera-Benguet)
linkedin.com/in/edlorraine-nichole-penera

Operating Team

Abraham Kemboi (Kenya: Nairobi)
https://www.linkedin.com/in/abraham-kemboi-968348170/
Adeshina Adeniyi (Nigeria: Lagos)
https://www.linkedin.com/in/adeniyi-adeshina-20a21a112/
Alfred Ondieki (Kenya: Nairobi)
https://www.linkedin.com/in/alfred-ondieki-0218b515/
Alamsaleem (Pakistan: Lahore)
https://www.linkedin.com/in/alam-saleem-76715a4b/
Ma Angelica Gonzales (Philippines: Manila)
https://www.linkedin.com/in/ma-angelica-gonzales-36b6871a1/
Arístides Portillo Suárez (Venezuela: Miranda State)
https://www.linkedin.com/in/aristides-portillo/?locale=en_US
Arianneelnar (Philippines: Negros Oriental)
https://www.linkedin.com/in/arianne-elnar-9a74ab102/
Ashrafkhan Durani (India: Gujarat)
https://www.linkedin.com/in/ashrafkhan-durani-24a14877/
Aybek Saburov (Uzbekistan: Khorezm)
https://www.linkedin.com/in/aybek-saburov-0293a785/
Asiru Erioluwa (Nigeria: Osun-state)
https://ng.linkedin.com/in/asiru-erioluwa-821881152
BRANDON Marquez
(Philippines: Ilocos Sur)
https://www.linkedin.com/in/brandon-marquez-903708103/
Brian Onyango (Kenya: Nairobi)
https://www.linkedin.com/in/brian-onyango-a2aa0510a
Brighton Ooko (Kenya: Nairobi)
linkedin.com/in/brightonooko
Carlo Guison (Philippines: Cavite)
https://www.linkedin.com/in/carlo-guison-5a838a118/
Cristy Kavanagh (Philippines: Malvar Batangas)
https://www.linkedin.com/in/mary-cristy-k-181bab144/
Chris M. (Philippines: Pampanga)
www.linkedin.com/in/chris-dioranne-marayag-146a74141
Sagbadee (Ghana)
https://www.linkedin.com/in/badohu-courage-75660588
Dan Ruto
(Kenya: Nairobi)
www.linkedin.com/in/ dan-ruto-552098138
Danny Pierri (Venezuela: Miranda)
https://www.linkedin.com/in/danny-pierri-737232152/
Daniel Risteski (Macedonia: Skopje)
https://www.linkedin.com/in/daniel-risteski-4868b58/
David Njoki (Kenya: Nairobi)
linkedin.com/in/david-muriithi
DENNIS MWANGI (Kenya: Nairobi)
https://www.linkedin.com/in/dennis-mwangi-32797b7b/
Donatus Kamau (Kenya: Kwale County)
https://www.linkedin.com/in/donatuskamau/
Edmund Congo (Kenya: Nairobi)
https://www.linkedin.com/in/somonicongo
Eglyne Machu (Kenya: Nairobi)
https://www.linkedin.com/in/eglyne-machu-582a26bb
Elton Matchebe (Mozambique: Maputo)
https://www.linkedin.com/in/elton-matchebe-338b47b6/?originalSubdomain=za
chacha enoch (Kenya: Nairobi)
linkedin.com/in/enock-chacha-96a255157
Erol Maksud (Macedonia: Resen Municipality)
https://www.linkedin.com/in/erol-maksud/
Faizan Ul Haq (Pakistan: Distt Layyah)
https://www.linkedin.com/in/faizan-ul-haq-anwar-96356a132/
Felix Aryee (Ghana: Takoradi)
linkedin.com/in/felixaryeeteyaryee
felix mosinga (Kenya: Nairobi)
https://www.linkedin.com/in/felix-mosinga-407b93190/
Gabriel Graterol (Venezuela: Aragua)
https://www.linkedin.com/in/gabriel-graterol-64b7b314a/
Giancarlo Calantuan (Philippines: Cavite)
https://www.linkedin.com/in/giancarlo-calantuan-a459639a/
Gideon Mutunga (Kenya: Nairobi)
https://www.linkedin.com/in/gideon-mutunga-139613127/
Nikhil Ghantial (India: Maharashtra)
https://www.linkedin.com/in/nikhil-ghantial-927abaa7/
Grace Mumo (Kenya: Nairobi)
https://www.linkedin.com/in/mumo-grace-b8856011b/
Graka Shi (Kenya: Nairobi)
Kenya,Nairobi,central,00621
Gretchen Bulahao (Philippines: Cordillera)
linkedin.com/in/gretchen-bulahao
Goktug Ozdem (Turkey: İstanbul)
https://www.linkedin.com/in/goktug-ozdem-527280b4/
Gustavo Silva (Venezuela: Miranda)
https://www.linkedin.com/in/gustavo-silva-r%C3%ADos-6ba680161/
Hildah Azangalala (Kenya: Nairobi)
linkedin.com/in/hildah-azangalala
Husna Marvi (Pakistan: Punjab)
https://www.linkedin.com/in/husna-m-14a473108
Irvine Lumumba (Kenya: Kakamega)
https://www.linkedin/in/irvinelumumba
Jailein Lem-ew (Philippines: Cordillera-Benguet)
linkedin.com/in/jailein-lem-ew
Jane Kigotho (Kenya: Nairobi)
https://www.linkedin.com/in/jane-wamaitha-14185330
Jesus Marcano (Argentina: Buenos Aires Province)
https://www.linkedin.com/in/jesus-marcano-69524b171
Jin-Ah Moon (South Korea: Busan)
https://www.linkedin.com/in/%EC%A7%84%EC%95%84-%EB%AC%B8-0513741a5/
Asha Rebellya Prince (India: Chennai)
https://www.linkedin.com/in/asha-rebellya-prince-81b11012b/
John Ndung’u (Kenya: Nairobi)
https://www.linkedin.com/in/john-ndungu-531015140/
Jose Ammar Naser (Venezuela: Bolivar)
https://www.linkedin.com/in/jose-ammar-naser-naser-7bb929181/?l
joseph njuguna (Kenya: Nairobi)
linkedin.com/in/joseph-njuguna-105025170/
Joshua Otieno (Kenya: Nyanza)
https://www.linkedin.com/in/joshuaoti/
Joanne Golib (Guatemala: Zona 12)
www.linkedin.com/in/joanne-golib-997272156
Karthik Bharadwaj (India: Karnataka)
https://www.linkedin.com/in/karthik-bharadwaj-51bbb111/
Kevin Ngaira (Kenya: Nairobi)
https://www.linkedin.com/in/kevin-ngaira-02b29722/
kimberly ong (Philippines: Manila)
Liezel Mae Abuzo (Philippines: Iligan City)
https://www.linkedin.com/in/liezel-mae-abuzo-a6483295/
Lovebisnar (Philippes: Avenida)
https://www.linkedin.com/mwlite/in/annie-love-bisnar-39a6067
Luisa Simons (Philippines: Western Visayas)
https://www.linkedin.com/in/maria-luisa-simons-035b01165/
Mahgul A (Pakistan: Islamabad)
https://www.linkedin.com/in/mahgul-a-1a159515
Maria Teresa Valecillos (Venezuela: Lara)
https://www.linkedin.com/in/maria-teresa-valecillos-0b915b84/
Maryanneann (Kenya: Nairobi)
https://www.linkedin.com/in/maryanne-moraa-230b16153/
Mark Jones (Kenya: Nairobi)
https://www.linkedin.com/in/mark-jones-7721a4120/
mark kidula (Kenya: Nairobi)
https://www.linkedin.com/feed/
Mark Kilungya (Kenya: Nairobi)
https://www.linkedin.com/in/mark-kilungya-176074187/
Matteo Ghironi (Italy: Emilia-Romagna)
https://www.linkedin.com/in/matteo-ghironi/
Mary Alcantara (Philippines: Antipolo City)
www.linkedin.com/in/msmaryalcantara
Rehema Weks (Kaijado: Nairobi)
https://www.linkedin.com/in/mercy-wekesa-271a05176/
Muhammad Saad Ali (Pakistan: Sindh)
https://www.linkedin.com/in/muhammad-saad-ali-8bb477139/
Muhammad Muazzam Rasool (Pakistan: Punjab)
linkedin.com/in/muazzamr/
Neha (Estonia: Tallinn)
https://www.linkedin.com/in/neha-gupta-290735159/
Nelson Tum (Kenya: Nairobi)
linkedin.com/in/tum-nelson
Nicholas Ngeno (Kenya: Nairobi)
https://www.linkedin.com/in/nicholas-ngeno-23440531/
Ngeso Christopher (Kenya: Nairobi)
https://www.linkedin.com/in/chris-ngeso-9376661a3
nuh chirewe (Kenya: Nairobi)
https://www.linkedin.com/in/nuh-chirewe-380531134/
Victor Nyangoka (Kenya: Nairobi)
https://www.linkedin.com/in/victor-nyangoka-196a93181/
Oscar Barrios (Venezuela: Lara State)
https://www.linkedin.com/in/oscar-barrios-13858438/
Oscar Piña
(Argentina: Santa Fe)
https://www.linkedin.com/in/oscar-pi%C3%B1a-1aa449172/
Patrick Dan Calderon (Philippines: Mandaluyong City)
https://www.linkedin.com/in/patrick-dan-calderon-2a73171a5/
Pnmensah (Ghana: Tema)
https://www.linkedin.com/in/paul-nwoza-mensah/
Phil Mwema (Kenya: Kajiado)
https://www.linkedin.com/in/philip-mwema-81ba15169
Prasad Dasgupta (India: Bengal)
https://www.linkedin.com/in/prasad-dasgupta/
Reginahkanyi (Kenya: Nairobi)
https://www.linkedin.com/in/reginah-kanyi-7ab7445a/
Rey Kenneth Segundo (Philippines: Isabela)
https://www.linkedin.com/in/rey-kenneth-segundo-8ab746173/
Kolum Ronald (Kenya: Nairobi)
https://www.linkedin.com/in/ronald-kolum-3b34a8140/
RUTH GICHINA (Kenya: Kikuyu)
https://www.linkedin.com/in/ruth-gichina/
Samuel Olatoye (Nigeria: Lagos)
https://www.linkedin.com/in/samuel-olatoye-itil-19759a100/
Sarah wanga (Kenya: Nairobi)
https://www.linkedin.com/in/sarah-wanga-7b43b3106/
Saransh Vatsa (India: Pune)
https://www.linkedin.com/in/saransh-vatsa-8729b6132/
Salve Andrea Abarquez (Philippines: Davao City)
www.linkedin.com/in/salve-andrea-abarquez-66405849
Saad Bin Azad (Bangladesh: Dhaka)
linkedin.com/in/saad-b-222806173
stacey laquian (Philippines: Pampanga)
https://www.linkedin.com/in/stacey-mariel-laquian-b27470a4/
Maria Sofia Valecillos Gil (Venezuela: Carabobo)
https://www.linkedin.com/in/maría-sofía-valecillos-gil-067054167/
Shiela Mae Camacho (Philippines: Caloocan City)
https://www.linkedin.com/in/shiela-mae-camacho-47b1b41b/
SYED ALI (Pakistan: karachi)
https://www.linkedin.com/in/syed-ali-b902b2194/
flash ouma (Kenya: Nairobi)
https://www.linkedin.com/in/susan-ouma-7173b1192/?originalSubdomain=ke
Timothy Owenda (Kenya:Nairobi)
https://www.linkedin.com/in/timothy-owenda-64438718b/
Tauseef Rahman Ahmed (India: Karnataka)
https://www.linkedin.com/in/tauseef-rahman-ahmed/
Wilma Bercasio (Philippines: Pasig City)
https://www.linkedin.com/in/zickwilma0126/
Valerie Mukasia (Kenya: Nairobi)
linkedin.com/in/valerie-mukasia
Veena Mouvery (India: Karnataka)
https://www.linkedin.com/in/veena-viswanath-9610672a/
Vincent Cachero (Philippines: Cordillera-Benguet)
linkedin.com/in/vincent-cachero
yakub khamis (Kenya: Nairobi)
https://www.linkedin.com/in/khamis-yakub-517ba1a6/
Shancy (Kenya: Nairobi)
https://www.linkedin.com/in/wanjiku-wambugu-24501972/

Engineering Team
Rizvan Kukad (India: Gujarat)
https://www.linkedin.com/in/rizvankukad/
enzime4u (Romania: Mangalia)
https://www.linkedin.com/in/liviu-tudor-61aab7b0/
Emmanuel Ogunbo (Nigeria: Lagos)
https://www.linkedin.com/in/emmanuel-ogunbo-721a58b6/
Oluwasogo Oluwafemi Ogundowole (Nigeria: Lagos)
https://linkedin.com/in/oluwasogo

Intern
Liam O'Brien (United States: California)
https://www.linkedin.com/in/liam-o%E2%80%99brien/
Ethan Lee-Tyson (United States: California)
https://www.linkedin.com/in/eleetyson/




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