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About
IPG Media Lab
The media futures agency of IPG Mediabrands
Note from the editor

Welcome to the new IPGLAB.com. We are the creative technology arm of IPG Mediabrands, where marketers go to learn about the media future. If you care about marketing and innovation, you’re in the right place. We hope you enjoy our content. Beyond all major social media platforms, you can also reach us at info@ipglab.com/(646) 681-2130

Editors
Go to the profile of IPG Media Lab
IPG Media Lab
Keeping brands ahead of the digital curve. An @IPGMediabrands company.
Go to the profile of Adam Simon
Adam Simon
Innovation & Emerging Technology
Writers
Go to the profile of Dennis Truong
Dennis Truong
Go to the profile of Scott Elchison
Scott Elchison
Go to the profile of Sharon Soh
Sharon Soh
Chief Planning & Audience Officer, UM APAC
Go to the profile of Chelsea Freitas
Chelsea Freitas
Optimist. Strategist. Grown-up middle child.
Go to the profile of Ryan Miller
Ryan Miller
Go to the profile of Benjamin Hone
Benjamin Hone
Go to the profile of Dante Leví Bautista
Dante Leví Bautista
Strategy & Innovation at Initiative and part of the LatAm Team of IPG Media Lab
Go to the profile of Richard Yao
Richard Yao
Manager of Strategy & Content, IPG Media Lab
Go to the profile of Angel Mendoza
Angel Mendoza
Go to the profile of Santiago Garces
Santiago Garces
Go to the profile of Florencia Crosta
Florencia Crosta
Regional Director for MAGNA Global & IPG Media LAb LATAM Ambassador. Argentinean. Contact: florencia.crosta@magnaglobal.com
Go to the profile of Sean Ahearn
Sean Ahearn
Sr. Manager, Client Services | IPG Media Lab
Go to the profile of Jordan Pini
Jordan Pini
Head of E-commerce, UM International
Go to the profile of Sebastián González-Rubio
Sebastián González-Rubio
Digital Director at Initiative
Go to the profile of Felipe Kopaitic
Felipe Kopaitic
Regional Digital Director for Unilever at IPG Mediabrands, IPG Media Lab Ambassador
Go to the profile of Josh Mallalieu
Josh Mallalieu
Go to the profile of Katy Geisreiter
Katy Geisreiter
Associate Director, Strategy @ IPG Media Lab
Go to the profile of Chelsea Freitas
Chelsea Freitas
IPG Media Lab VP, Partner, Strategy & Innovation
Go to the profile of Kelvin Mak
Kelvin Mak
Go to the profile of Kate Walkom
Kate Walkom
Go to the profile of Jocelyn Tse
Jocelyn Tse
Go to the profile of Pradon Sirakovit
Pradon Sirakovit
Go to the profile of Aditya Kilpady
Aditya Kilpady
Full-time storyteller, part-time strategist.
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Thomas Trudeau
Innovation Partnerships, IPG Media Lab
Go to the profile of Aditya Kilpady
Aditya Kilpady
Full-time storyteller, part-time strategist.
Go to the profile of Dr. Jeriad Zoghby
Dr. Jeriad Zoghby
Jeriad is the Chief Commerce Strategy Officer @ IPG, has a Ph.D. in Operations Research, has multiple patents, & co-invented an AI-driven personalization suite