Lab Podcast — Episode 73
Snap’s AR Vision 2020, feat. Carolina Arguelles from Snapchat
In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera. From Local Lenses to Lens Studio, from CameraKit to Scan (Snap’s AR utility platform), we dig into all the latest AR tools and long-term visions that Snapchat is ushering into our world, and how innovation-forward brands should take advantage of them to engage with mobile consumers. Plus, we also talked about Snap Originals, new Snap Minis, and other notable highlights from Snap’s recent Partner Summit event.
Before we get to the interview, Adam and Scott are joined by Ryan Miller from our Partnerships team to discuss their thoughts on the unexpected news that Microsoft has decided to shut down Mixer, its Twitch-competitor site. They touch on the many ripple effects of this sudden reshuffling of the game live-stream
For a refresher on the “camera-as-input” concept we brought up in this episode, we recommend revisiting this early episode of Floor 9! Also, you can read a written recap on Snap’s recent announcements from its Partner Summit event here.
We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.
Quotes:
“Cameras are no longer these objective pieces of hardware — they are now connected, intelligent, and powerful pieces of software.”
— Carolina Arguelles, Global Product Marketing, Snapchat’s Camera
