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Ipsos UX
Using UX to bring a total understanding of society, markets and people to product design
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Engaging Hard to Reach Populations:
Engaging Hard to Reach Populations:
Three Principles Gleaned from UX Research with Rural Communities
Danielle Giffort
Oct 16
The Path to 2025: Ensuring UX Accessibility in Line with EAA Standards
The Path to 2025: Ensuring UX Accessibility in Line with EAA Standards
It is estimated that 15% of the world’s population has some form of disability. In Spain, 4.38 million people claim to have a disability…
Ana Cadavid
Aug 6
You should be doing UX accessibility research — and you can start today
You should be doing UX accessibility research — and you can start today
Lately, you may have heard people in the user experience (UX) and product design world talk about accessible UX. Fortunately, more teams…
Jody Ahlm
May 30
Why Lévi-Strauss (the Anthropologist, not the Brand) Would Approve of Card Sorting
Why Lévi-Strauss (the Anthropologist, not the Brand) Would Approve of Card Sorting
Credits: Chris Dodge
Victoria Tobar
Mar 1
Why Benchmark Your UX?
Why Benchmark Your UX?
Why does benchmarking matter in UX?
Yana Beranek
Nov 21, 2023
Rhetoric Reloaded: The Age-old Art Shaping Modern User Experience
Rhetoric Reloaded: The Age-old Art Shaping Modern User Experience
This article explores the ancient art of rhetoric, how it’s intricately woven into the fabric of effective communication, and its modern…
Tommy Hemmer
Oct 9, 2023
Putting Users in Context: How Sociology Enhances our UX Practice
Putting Users in Context: How Sociology Enhances our UX Practice
Jody Ahlm, PhD & Danielle Giffort, PhD
Danielle Giffort
Aug 29, 2023
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