According to a Microsoft Corporation study, a human has an average attention span of eight seconds, and a goldfish has an attention span of nine seconds.
Personas are the UX Designer’s primary tool to help people wrap their heads around empathy, but they aren’t perfect. They get co-opted by Marketing into overly detailed, retitled demographics stories; pshawed by people who “don’t believe in warm fuzzies”; individuals get caught up in…
Isovera has started a weekly book club for our staff to explore ideas in UX, Drupal and Design practices. This club fosters such energized discussion that we usually go over the allotted meeting hour. We plan on posting our insights discussed during book club in our…