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Ivey Business Review
Ivey Business Review is designed and managed exclusively by students at the Ivey Business School and its content is produced solely by current Honours Business Administration students and alumni of the program.
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Spring 2022 Edition
Formula 1: (Re)entering the East
Formula 1: (Re)entering the East
Zhou Guanyu’s entrance presents F1 with the opportunity to gain a foothold in the Chinese market.
IBR Editorial Board
May 28, 2022
Caterpillar: Fuelling the Future of Space Exploration
Caterpillar: Fuelling the Future of Space Exploration
Caterpillar should adapt to the boom of space exploration by creating a supply chain for fuel.
IBR Editorial Board
May 28, 2022
Duolingo: Binge-Learning Your Next Language
Duolingo: Binge-Learning Your Next Language
Duolingo should launch a Netflix Hub within its platform to bolster its lackluster monetization.
IBR Editorial Board
May 28, 2022
Merck: The Future of Care Is Personal
Merck: The Future of Care Is Personal
Merck should tackle medication non-compliance through a smartwatch partnership with Garmin.
IBR Editorial Board
May 28, 2022
Ontario Cannabis Store: Bringing Competition to Cannabis
Ontario Cannabis Store: Bringing Competition to Cannabis
Ontario should transition to an oversight role in the cannabis industry to tackle the unregulated market.
IBR Editorial Board
May 28, 2022
RBI: Taking Flight with Tim Hortons
RBI: Taking Flight with Tim Hortons
Tim Hortons should begin diversifying its distribution channels through a partnership with Air Canada.
IBR Editorial Board
May 28, 2022
Vimeo: Going Beyond the Screen
Vimeo: Going Beyond the Screen
Vimeo should expand into B2B XR through an acquisition of STRIVR.
IBR Editorial Board
May 28, 2022
Netflix: Streaming a New Type of Series
Netflix: Streaming a New Type of Series
Netflix should acquire DAZN to enter sports streaming, reducing its reliance on expensive licensed content.
IBR Editorial Board
May 28, 2022
Lion Electric: Building Scale with Blue Bird
Lion Electric: Building Scale with Blue Bird
Lion Electric and Blue Bird should merge to realize both immediate scale and long-term innovation.
IBR Editorial Board
May 28, 2022
H&M: Moving Away from Fast Fashion
H&M: Moving Away from Fast Fashion
H&M should pursue a partnership with For Days to become a true leader in sustainable fashion.
IBR Editorial Board
May 28, 2022
TikTok: Turning the Table on Record Labels
TikTok: Turning the Table on Record Labels
By introducing its own alternative record label, TikTok can improve its platform’s value proposition to artists.
IBR Editorial Board
May 28, 2022
Michael Kors: Building a Future in Accessible Luxury
Michael Kors: Building a Future in Accessible Luxury
To restart growth within Michael Kors’ struggling brands, Capri should acquire luxury e-retailer Mytheresa.
IBR Editorial Board
May 28, 2022
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