Jeeon aims to make wellbeing universal by delivering quality primary healthcare in rural areas of the developing world, using technology to upgrade local micro-providers into a viable delivery channel. An established rural pharmacist or paramedic is selected as a franchisee, and provided with a tablet application and training in basic medical examinations. The pharmacist provides the remote doctor with objective patient data through the tablet, allowing for a much richer remote consultation than traditional call-a-doctor models.