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20 Books Marketers Should Have on Their Shelves
20 Books Marketers Should Have on Their Shelves
By Lucille Choi
Journal of Integrated Marketing Communications
Dec 29, 2020
How Do Platforms Manage Multi-sided Relationships?
How Do Platforms Manage Multi-sided Relationships?
By Siqi Chang
Journal of Integrated Marketing Communications
Dec 29, 2020
An Overview of A.I. in the Online Dating Industry
An Overview of A.I. in the Online Dating Industry
By Ziwei Chen
Journal of Integrated Marketing Communications
Dec 28, 2020
Case Study: More Than Service- Evolution of the Robotics Industry
Case Study: More Than Service- Evolution of the Robotics Industry
By Iris Sheu
Journal of Integrated Marketing Communications
Dec 27, 2020
Do Marketers Dream of Artificial Intelligence?
Do Marketers Dream of Artificial Intelligence?
By Zack Shen
Journal of Integrated Marketing Communications
Dec 26, 2020
Product Innovation: Is it more Art than Science?
Product Innovation: Is it more Art than Science?
By Yining Liu
Journal of Integrated Marketing Communications
Dec 27, 2020
Capital Sourcing from Customers: How Amazon Prime Makes Money
Capital Sourcing from Customers: How Amazon Prime Makes Money
By Tony Poidomani
Journal of Integrated Marketing Communications
Dec 29, 2020
Should Brands Jump on to Social Causes?
Should Brands Jump on to Social Causes?
By Zainab Dhanani
Journal of Integrated Marketing Communications
Dec 26, 2020
8 Consumer Trends During Quarantine
8 Consumer Trends During Quarantine
By Ziwei Chen
Journal of Integrated Marketing Communications
Jun 19, 2020
Standing on the Shoulders of a Giant: Remembering Don Schultz
Standing on the Shoulders of a Giant: Remembering Don Schultz
By Lucille Choi
Journal of Integrated Marketing Communications
Dec 30, 2020
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