Virtual Event Series (Part 11): Interactive Virtual Booths

Editor’s note: This article was first published on Jan 28, 2020. Want to create effective landing pages alongside interactive virtual booths? Click here to learn the best practices to optimise your virtual homepage!

Overview

Over the past year, the events industry has been greatly shaken by the disruptive effects of COVID-19. As such, we have been witnessing more event organisers pivoting to alternative digital formats that allow people to meet and interact remotely. Based on the feedback that we have gathered throughout these difficult times, one common issue that has been resurfacing is the struggle to keep the audience engaged with the content.

Hence, we have been tirelessly thinking and improvising new methods to find a solution for this issue. For example, if you are at an event or exhibition and you want people to come by your booth, maybe serving complimentary coffee for walk-in visitors would get the job done. If the budget permits, you would dress up the entire area and beautify the booth in order to draw more crowds.

The change in environment, from physical to virtual, requires businesses to adopt different approaches towards maintaining a high level of audience engagement. At a physical trade show for example, exhibitors are able to showcase live product demonstrations without much difficulty. They can even allow attendees to have a hands-on experience with their products. We ask ourselves, how can businesses carry these strategies into the virtual world?

For this feature update, we will be putting exhibitors and sponsors in the driver’s seat, enabling them to be in full control over their own content. This not only provides the opportunity for convenient self-management, but it also elevates the user’s experience by bringing the audience a step closer towards being at an actual live event.

How It Works

Featured Image/Video

We allow exhibitors and sponsors to embed interactive content from third party platforms such as YouTube, Vimeo & Youku. Exhibitors are able to attach a video or even a 360 panoramic image which simulates a physical experience. It provides a golden opportunity to share valuable information about the company and the services offered in an immersive, eye-catching way.

Slide Show

A well-crafted deck of slides is a powerful tool for businesses to elaborate on their services . The ability to use striking images also makes it easier to engage your audience and capture their attention.

Data Visualisation

This function is extremely effective as it provides users a clear way to analyse data, as compared to cramming the slides with just numbers. Visual analytics are also effective in highlighting critical trends, allowing both businesses and audiences to identify emerging patterns.

Summary

Our new update aims to bring an immersive experience for the audience and also enhances the memorability aspect of the event. These customisable and creative features would give your Exhibitors and Sponsor a lot more control and instil in them a sense of ownership for their participation.

If you would like to learn more about this feature, simply reach out to us at info@jublia.com or get in touch with whoever you know from Jublia. We are always excited to share with you more about our latest innovations and technology.