The Maturing of Location-based Marketing — reflection as we enter the teen years
The last few years has seen a number of bumps, hiccups and even disappointments as marketers have sought to explore and define a mobile strategy that includes what has come to be referred to as proximity, or Location-based marketing. Early…
Having just returned from SXSW in Austin, I was struck by the amount of content and interest surrounding beacons and location-based technologies. Not because of the buzz and hype, but from the deeper discussion and observations of an ecosystem that is starting to mature…
When Apple first quietly announced its iBeacon protocol back in September of 2013, the swell of excitement commenced. Finally, smartphone apps could be truly ‘smart’ and…
Over the past 7 months, we’ve had the chance to speak with hundreds of developers, agencies, and brands looking to build iBeacon experiences into their existing mobile apps. A common question keeps coming up — I’ve got my…
