Today we are excited to announce a major update to the Rover beacon content platform. Over the past year, we have heard great feedback from marketers and developers who are using Rover to build beacon-based content and…
A recent patent filing suggests apple is entering the iBeacon hardware market. Patents made public on July 4th of this year suggest Apple’s further investment in iBeacon technology. While exciting for the passionate Mac-nerds who…
Over the years, brands and retail chains have tried just about everything to earn customer loyalty and increase sales. Discounts, celebrity endorsements, loyalty points and good old-fashioned friendly and…