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Kaiiax Consulting
We increase our clients’ commercial capabilities by transforming brand, sales, and marketing.
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Content Workflow for Content Marketing Teams
Content Workflow for Content Marketing Teams
You might have only one person responsible for marketing in your company. This Jill of all trades can probably handle all the nitty-gritty…
Kateryna Abrosymova
Jan 17, 2017
How to build a content strategy that builds brands
How to build a content strategy that builds brands
When people talk about “content marketing” they’re usually referring to blog articles and social media posts that generate leads and drive…
Kateryna Abrosymova
Jun 29, 2016
Copywriting
What Roles Does a Healthy Content Marketing Operation Involve?
What Roles Does a Healthy Content Marketing Operation Involve?
Content marketing is complicated. There are so many things involved. To build a strong, healthy operation, you need to know the roles.
Kateryna Abrosymova
Nov 22, 2019
Контент — король. А, може, нi?
Контент — король. А, може, нi?
Коли люди кажуть “контент маркетинг”, вони, зазвичай, мають на увазі ведення блогу та соціальних мереж, завдяки яким генеруються ліди та…
Kateryna Abrosymova
Jun 5, 2016
5 кроків до створення контент стратегії
5 кроків до створення контент стратегії
У своїй минулій статті я розповіла, що ключем до успішного контент-маркетингу має стати стратегія створення бренду.
Kateryna Abrosymova
Jun 26, 2016
How to Write a Style Guide for Marketing Communications
How to Write a Style Guide for Marketing Communications
Imagine you want to bake a pie that you’ve never baked before. Will you use a cookbook? I bet you will! Otherwise, how can you be sure what…
Kateryna Abrosymova
Jan 5, 2017
Brand
Applying Customer Portraits to Startups
Applying Customer Portraits to Startups
Why do companies want to work with startups? I was working on a positioning statement for a Kaiiax client when the thought popped into my…
Kateryna Abrosymova
Sep 20, 2016
How to Define Your Mobile App Brand
How to Define Your Mobile App Brand
Your brand is defined by the experience that customers have when they interact with your company and its products or services. Experience…
Kateryna Abrosymova
Nov 8, 2016
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