Kaleida’s Attention Index ranks the Top 25 articles for October 2017, US news sources
Kaleida, a media research and data company, today released Attention Score rankings of 158,885 news articles for the month of October. The data is available to download and reuse with an open license.
Overall social activity of news articles on Facebook was flat in October. The median average engagements was 26 comparable to September’s performance.
October’s news cycle began with the shooting in Las Vegas, Nevada. CNN led the attention rankings for the coverage with several stories. Their highest ranking story was “Portraits of the victims” (source) by Eric Levenson, Emanuella Grinberg and Jason Hanna. The article remained on the home page for three days.
Coverage of the shooting drew more attention than any other major news event during the month. But a few other public interest stories had significant attention including new developments in the Mueller investigation, the independence vote in Catalonia, California’s wildfires, and more stories around the NFL protests.
The most popular story overall in October was Fox News’ piece “Top CBS lawyer: No sympathy for Vegas vics, ‘probably Republicans’” (source)by Brian Flood. The article earned 168,0741 engagements, and the rate of engagement peaked at over 3,500 per minute. Fox News promoted it on their home page and on Facebook where the post received a lot of attention. It was shared over 85k times and received 22k reactions and 45k comments.
Globally, the BBC’s coverage of the Catalan independence vote had the highest attention score in October. It was the lead story on the BBC home page on the 27th of October for several hours and earned over 122k engagements, peaking at over 700 engagements per minute. It was promoted on the BBC Facebook page which has nearly 45M followers. The story scored a 98 out of 100 in Kaleida’s Attention Index.
About The Attention Index. The Attention Index is a proposed open standard for measuring premium media. The algorithm combines data about what professional media orgs value with what consumers of media value. The scoring system surfaces high impact media and data which can be used to support healthier economics across the media ecosystem. The data, algorithm and methodology are publicly available with a Creative Commons license.
For more information, visit https://kaleida.github.io/attention-index/
About Kaleida. Kaleida is a media research company based in the UK. The company sells data and analysis about the attention economy to companies who do business in the media ecosystem.
For more information, visit https://www.kaleida.com/
