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Kaleida
Media research and analysis
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Matt McAlister
in
Kaleida
Jun 18, 2018
News consumers trade in Facebook for private messaging apps
People are gravitating toward WhatsApp and…
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8
Matt McAlister
in
Kaleida
Mar 1, 2018
Engagement declines have slowed down
At Kaleida we’ve been expecting to see more declines in…
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1
Matt McAlister
in
Kaleida
Jan 25, 2018
Recalibrating for “Organic” engagements
News publishers can expect web traffic from Facebook to drop by about 35%, according to Kaleida estimates. The important number to track when things do eventually…
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42
1 response
Matt McAlister
in
Kaleida
Jan 12, 2018
Facebook demotes the news — what it means for news orgs
Facebook announced a major change to their…
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235
2 responses
Kaleida
in
Kaleida
Dec 8, 2017
Prince Harry the Attention King
While his big brother typically commands the most attention in the media, Prince Harry was the subject of more articles and more total engagements overall in 2017. And his…
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Kaleida
in
Kaleida
Dec 6, 2017
Year in Review: Kaleida’s News Performance Report
Today Kaleida released its first annual news performance report. The report includes content rankings, publisher scorecards, and analysis of news…
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Matt McAlister
in
Kaleida
Dec 6, 2017
Analysis:
Facebook performance declined for news published in 2017
Half of the 1.5M articles tracked by Kaleida in 2017 earned less than 36 engagements. By the end of the year the bottom half accounted…
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6
Matt McAlister
in
Kaleida
Nov 15, 2017
Sports coverage earns higher Facebook reactions than other subjects
Reactions to football stories…
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17
Graham Tackley
in
Kaleida
Jun 15, 2017
Facebook engagement data gets more accurate — and bigger!
We’ve observed this week Facebook improved their reporting of engagements for articles that in some cases results in a 10x increase.
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85
1 response
Graham Tackley
in
Kaleida
May 12, 2017
We’ve nearly tracked one billion shares at Kaleida. What is a ‘share’ anyway?
Since we started…
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39