Exploring the relationship between technology, human behaviour and marketing communication. Focussing on how people react to marketing content and how marketing can influence decision making.
Note from the editor
Exploring the relationship between technology, human behaviour and marketing communication. Focussing on how people react to marketing content and how marketing can influence decision making.
Drive Emotive Impact, Fast. Test and measure your customers’ emotional responses to your marketing content to improve the effectiveness of your campaigns.