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Advertising for the Mobile Age
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Five Mobile Design Best Practices
Five Mobile Design Best Practices
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo.
Kargo
Oct 11, 2018
4 Metrics to Consider When Selecting Where Your Ads Run
4 Metrics to Consider When Selecting Where Your Ads Run
Performance, Ad Product Mix, Scale, Brand Safety
Kargo
Sep 15, 2018
How to Avoid Creative Block
How to Avoid Creative Block
We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit.
Kargo
Jun 27, 2018
How Publishers Can Win Back ROI
How Publishers Can Win Back ROI
These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars.
Kargo
Apr 4, 2018
The New Standard for Better Ads
The New Standard for Better Ads
Mobile ad moratorium and the industry implications
Kargo
Feb 12, 2018
Why Your Mobile Ads Have Low Return on Ad Spend
Why Your Mobile Ads Have Low Return on Ad Spend
Why are so many brands convinced that mobile has a low return on ad spend?
Kargo
Jan 24, 2018
How to Combat Banner Blindness
How to Combat Banner Blindness
The following three design benchmarks should be considered to fulfill the desired metrics for your mobile ad units.
Kargo
Jan 17, 2018
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