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Programmatic Advertising
Digital: Tools & Tactics
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Katana
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Conversion Optimization
Katana Media
Thoughts, research, and tips on everything from Machine Learning to Media Buying and other next generation topics for advertisers and marketers.
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Conversion Optimization
Sutheshna Mani
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Katana Media
Dec 14, 2017
#KatanaTalks on Twitter Live: Connected TV Recap
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Katana
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Katana Media
Oct 25, 2017
Unsure about Programmatic Solutions? Here’s How It Compares to Traditional Media Buying
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Katana
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Katana Media
Aug 23, 2017
Case Study: Boosting Conversions with Consideration Tactics
WHO
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Katana
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Katana Media
Aug 15, 2017
Why Interest in Offline Conversions is Growing
How do you measure the effectiveness of an ad campaign — especially when it…
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Katana
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Katana Media
Aug 1, 2017
Case Study: How to Increase Accountability and Success for Last-Click Conversions
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Katana
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Katana Media
Jul 11, 2017
The Marketing Glossary of Buzzwords Marketers Should Know
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Katana
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Katana Media
Jun 5, 2017
RECAP: Getting Your Brand in front of Bounced Traffic with Retargeting
What is Retargeting?
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Katana
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Katana Media
Mar 7, 2017
Tracking Offline Conversions from Online Marketing Campaigns
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3
Katana
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Katana Media
Feb 28, 2017
Grow Enrollment and Brand Scale in Higher Education — Case Study
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