Marketing

How to Create “Mystery Box” Content Like JJ Abrams

The best content tells a story, has a great hook and leaves people wanting more…

In this fascinating TED talk, JJ Abrams explains how he creates mystery:

Curiosity May Have Killed the Cat, But it Makes the Marketer

The biggest skill from anyone I’ve ever worked within marketing, without a doubt is being curious.

You Don’t Buy Flowers, You Buy Romance

What’s the number one mistake marketers make time and time again?

3 Reasons Why Great Marketing Doesn’t Have to be Externally Visible

There’s always a challenge in avoiding the shiny objects, in order to focus on getting to where you really want to be…

30 Ways to Make Your Content Marketing REALLY Work

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from the crowd.

I’ve listed 30 tips and ideas that I’ve found help when it comes to making your content…

I Run an Agency But Spend Less Than 10% of My Time on “Marketing”… Here’s Why That’s a Good Thing

“Kev, how can you still consider yourself an MARKETER?

When was the last time you actually did any MARKETING for your own agency?”

How to Create a “Can’t Miss” Content Marketing Strategy

“In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.” — John Romero