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The Twice-Bound Spellbook
A Catalogue of Copy Magic And Content Wizardry — A Portfolio of Kevin A Riel
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About Me
About Me
Content strategizing and copywriting can honestly be seen as magical. It’s like seeing a magician pull a rabbit out of his hat — creating…
Kevin A Riel
Feb 8, 2022
Branding
M’Gastronomic: Brand Intro
M’Gastronomic: Brand Intro
M’Gastronomic is a turnkey culinary solutions company based in the UAE specializing in the sous-vide cooking technique.
Kevin A Riel
Aug 9, 2023
FORE Coffee Singapore Store Branding and Launch Event — 2023
FORE Coffee Singapore Store Branding and Launch Event — 2023
In 2023, FORE Coffee is launching its premiere store outside of Indonesia in Singapore. They needed a story to present to the Singapore…
Kevin A Riel
Jan 25
Aruna Brand Language Guidelines
Aruna Brand Language Guidelines
The Growth of Aruna as both a company and a brand necessitates the presence of a comprehensive Brand Guidelines to maintain Aruna’s Brand…
Kevin A Riel
Jul 14
Marketing Campaign
2021: A Year of Opportunities
2021: A Year of Opportunities
As a yearly tradition, I worked with the creative/design team of GoWork to work on a video to capture the year’s zeitgeist. However, in…
Kevin A Riel
Feb 8, 2022
GoWork Creative Space— 2019
GoWork Creative Space— 2019
GoWork’s Creative Space was an initiative for a general shift of mood to promote some of our strategically-located Event Spaces (i.e…
Kevin A Riel
Feb 4, 2022
GoWorkXBenihBaik CSR — 2021
GoWorkXBenihBaik CSR — 2021
In 2021, GoWork launched a CSR campaign, partnering with BenihBaik.
Kevin A Riel
Feb 8, 2022
Marketing Sales Campaigns — 2018–2022
Marketing Sales Campaigns — 2018–2022
As the content strategist of GoWork, one of my monthly duties is to plan out the theme and copy. The following are some that stood out…
Kevin A Riel
Feb 8, 2022
Video/Scriptwriting
Aruna 2023 in Review
Aruna 2023 in Review
As a project of Corporate Communications, the Aruna 2023 in Review highlights Aruna’s achievements throughout the year. Besides writing…
Kevin A Riel
Jul 14
2021: A Year of Opportunities
2021: A Year of Opportunities
As a yearly tradition, I worked with the creative/design team of GoWork to work on a video to capture the year’s zeitgeist. However, in…
Kevin A Riel
Feb 8, 2022
GoWork BSD Location Intro- 2020
GoWork BSD Location Intro- 2020
In order to introduce our location in BSD, I collaborated with the creative team to come up with an intro video for GoWork BSD Green…
Kevin A Riel
Feb 4, 2022
Keeping up with your mental health — 2021
Keeping up with your mental health — 2021
2021 was a stressful time, no doubt about that — especially throughout the second wave. I worked with the creative team to create a video…
Kevin A Riel
Feb 8, 2022
Aruna Indonesia| Making the Sea a Better Livelihood for All
Aruna Indonesia| Making the Sea a Better Livelihood for All
As a brand, Aruna Indonesia needs a more casual introductory video for its brand.
Kevin A Riel
Aug 9, 2023
GoWork Rewind 2021 | The Journey to Become Greater Than Ever
GoWork Rewind 2021 | The Journey to Become Greater Than Ever
Similar to the 2020 video, in 2021, we also made a “rewind” video for the year. This time, we maintained the optimistic outlook from 2020’s…
Kevin A Riel
Feb 8, 2022
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