Keyword vs. Keytalk, Which is Better?
How do you find things online?
Keyword search is the norm for most people using the internet today. When you type in a word or phrase in a search bar to look up related information, that’s called keyword search. Basically, it matches your string of letters or words to the data left on the internet and gives you the results.
Now there is a whole lot about the order of how search results are shown, and there are multiple different factors as to how the search results are ranked. But all in all, keyword search is a simple method used to classify items and match items to exact words or phrases. You get exactly what you asked for.
But let’s say you don’t know what you want. As I emphasized in a previous article, “I don’t know what I want, OK?”
And that’s what’s exactly the problem right? You — and most likely your customers, don’t actually know what you want to look for! If you knew, you would probably spend less time looking it up on the internet. The problem with keyword search is that it is used best IF you know what you want to look for, AND the exact terms to phrase it.
The problem with keyword search is that it is used best IF you know what you want to look for, AND the exact terms to phrase it.
On the other hand, Keytalk Search is a more user-friendly version of keyword search. It integrates easily with existing search bars, providing some of these unique features.
natural language processing
Natural Language Processing is when long phrases and sentences are broken up into utilizable parts. Through NLP, we are able to tell which words have actual meaning — making it easier to utilize all sorts of information on the internet.
comprehensive search results
Keytalk provides comprehensive data. Instead of listing possible web pages that may or may not have your answer, Keytalk will weigh and calculate all data related to the user’s search query through machine learning algorithms — Providing users with simple results without the hassle of digging through pages and pages of information.
supports longtail queries
People are searching for things that are more personal and specific. When queries become longer, keyword search tends to provide results for only a portion of the query. Keytalk, on the other hand, can be combined to give results that satisfy every part of the user’s search.
semantic awareness
We understand the importance and meaning of T.P.O.! Through NLP and machine learning algorithms, Keytalk units are categorized into a multitude of different types such as usage, rating, style, occasion, applications, etc. With this, users are surprised to find that Keytalk can understand “funky” as both a musky scent AND a cool ‘70s ‘80s style!
hyper-personalization and user intent
Do you have a unique sense of humor? Why do you find certain types of movies sadder than others? What is your idea of a heartwarming romance? With everyone having a different perception, it is almost impossible for a search bar to personalize content to perfectly suit a user’s taste. With Keytalk search, users are able to check the socially approved definition of words — and adjust the weight of each unit’s attributes to their taste.
emotional response
Keyword search is limited when it comes to human responses. With Keytalk, you can look for what you want, when you want, how you want it — easily. Instead of going through hundreds of reviews on dozens of websites and forums, just ask Keytalk.
Keytalk search provides a different user experience, different search results, and a difference in conversion. It’s one of the best additions to any service with an online inventory, and also a cool tool you can use to filter through your favorite movies, beauty products, or even e-comics.
Instead of getting the same old results every time, discover your next favorite product today with Keytalk!
