First Growth Campaign — Impact Progress Report
Dear Klaytn’eers! Our first growth campaign has been running for four days straight now and we couldn’t be more astonished and pleased with the community's response and engagement so far!
This growth campaign strives to achieve the goals laid forth in our mission statement; i.e. aggregate, grow and educate the global community while cooperating with existing Klaytn Ecosystem Partners. The overall stats of the campaign prove to us that we’re definitely on the right track. Well done!
In the coming paragraphs, we’ll be covering impact analytics of all three of the campaign stages.
Our growth campaign announcement reached a tremendous crowd, to say the least. We’ve had no less than a total of ~15k impressions with an engagement rate of 30% (4.6k engagements).
Swiftly after noticing the rapid growth of our community and getting numerous applications from Klaytn’eers to help out, we decided to open up some spots on the team and release an application form. We’re always on the lookout for community ambassadors to wants to aid in growing Klaytn and KlaytnCommunity!
Klaytn Fans
Some Klaytn’eers even actively promoted our tweets via their own Twitter channel and took it to the next level for stage 3, the impact campaign.
Medium
So what about Medium? Well, let’s check our weekly writer summary.
Let’s dig a bit deeper and compare our stories that were published so far.
The Medium stats show that, so far, we’ve been able to convert a sizeable amount of twitter engagements to story reads.
Campaign Stats
🥇Stage 1: Twitter — Stats can be found at the beginning of this story
🥈Stage 2: Klaytn Quiz — 111 respondents
🥉Stage 3: Klaytn Impact Campaign — 49 submissions
Since the inception of this campaign, we’ve received an overwhelming amount of enthusiasm and support from our community which resulted in numerous beautiful submissions! The stats clearly indicate we’re on the right track to realize our goal of growing the global Klaytn community.
We have expanded the team with two content writers and one graphical designer — so watch out for future quality content releases!
Kind regards, KlaytnCommunity
KlaytnCommunity
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