The Bible Is Like an Owner’s Manual In New Demand

Why The Bible is suddenly selling out with the most popular ones back-ordered through August

Image by StockSnap from Pixabay.

A State of Michigan ad shows doctors handing parents a newborn baby with an owner’s manual. Takeaway: “Babies don’t come with manuals — so try government services.”

Novelist Anne Lamott echoes this attitude: “Everyone is flailing through this life without an owner’s manual.” Except humanity does have an owner’s manual, and interest in that book has soared since the Pandemic began.

• Bible sales began jumping during the depths of March 2020. By January 2021, the №1 podcast (of all podcasts) was on the Bible.
• The Bible in a Year podcast went to №1 in January 2021, beating all podcasts, with more than 4 million cumulative downloads in the first two weeks. The related Great Adventure Bible is now sold out and back-ordered through August.
• The Christian Post similarly reported a 44 percent jump in sales of the Life Application Study Bible and a 60 percent increase in the sale of their Immerse Bible after the Pandemic began.
• New Bible Study groups are forming at churches nationwide and via Zoom and YouTube. With Bible sales booming, marketing is ramping up for a host of new versions of the…