Every business/startup must first define a clear customer/user archetype. Then build everything around this character.
ar·che·type
/ˈärkəˌtīp/
noun
a very typical example of a certain person or thing.
The softer side of business. (Side notes from my SEPA experience)
“Imagination is not only the uniquely human capacity to envision that which is not, and…
I already wrote about this in a previous post you can find here.
The greatest truth I have learnt over the past years of building and funding startups at VP and Pre-VP is; “it all boils down to the quality of the founder.”