Kuende - Creating Experiences For Users And Hosting Influencers
The core of any social media platform is the user. We all know that. So why is that users are treated so poorly on social media platforms? We post about ourselves, we submit our data, and we share our entire life there.
A big reason for us founding Kuende was because we weren’t getting back what we put in. That’s why the rewards system of Kuende is built to give back to our users for engaging in their interests. It’s also why we went a step further and came up with the Kuende Challenges, so we can reward users for engaging in real life experiences.
At the same time, we can’t forget the content creators who grow their followers - we call them influencers. We want influencers to benefit from enhancing the lives of people who they make their content for. On Kuende, influencers aren’t just content providers, they can also implement Sponsored Challenges and work directly with businesses.
Challenges & Offline Experiences
The mission of Kuende is to get people to interact offline, the way we were built to. In our series Kuende: Rebuilding the Social Connection (Part 1 & Part 2), we discovered that many people have found that it is just simpler and more convenient to talk with someone online. Unfortunately, this has lead to an increase in social isolation, inhibited social skills, and reduced self-confidence.
Gamified challenges help turn online interests into offline activities.
What if it was easy to access your interests in real life? Even better, what if you were rewarded for taking part in real life interaction? The gamified aspect of Kuende is what makes this all possible. Of course, there is something in the experience itself that is a reward. But we like to take things a step further. The gamified aspect is what really appeals to a generation of people raised on video games. Leveling up interests, gaining Kuende Points for gift redemption or attending cool offline activities with people that share the same passions - it’s all possible!
An Interest-Based Platform & Online Experiences
One of the main drivers for users is displaying what interests them. It could be hobbies, talent, practice, passion - you name it, there’s probably an interest for it on our platform. Users on Kuende get to choose to follow their friends and content creators. They also get content from their interests on their feed.
The Kuende App has been built to help facilitate the online into the offline. But don’t let this fool you: the online experience still helps users engage in their interests. They can listen to music on the app, upload photos from events they’ve gone to, and stay in touch with people they’ve met at challenges.
Kuende is adding new features all the time. For example, at the time of this writing (November 2018), we’ve created a feature that allows you to record video on the Kuende platform and upload it. You can also upload video from your phone’s gallery to Kuende.
A User-Friendly Blockchain Introduction
One of the massive hurdles for blockchain and cryptocurrency adoption are the mysteries and emotions behind it. Unfortunately, it feels as if we are living in an age of superstition regarding this incredible technology. But if the tech is so great, then why aren’t people falling head over heels for it?
The first problem is that there still seems to be a gatekeeper effect. The blockchain is too intimidating and too outside the realm of experience for most people. You know what isn’t intimidating or outside the comfort zone? Social media. I believe that Kuende can help bridge the gap of knowledge here and be most people’s first interaction with a blockchain.
Increased adoption of the blockchain is good for everyone. It’s why we’ve partnered with Sirin Labs to provide the first blockchain-based phone with the most advanced blockchain-based social media platform.
We’re pulling back the veil and revealing to users that the blockchain is a revolutionary piece of tech that stands to enhance everyone’s lives. It increases our privacy, helps us better manage our finances, and makes contracts more fair through tracking.
Influencer Hosting
Kuende is a fertile playground for content producers and influencers. Sponsored Challenges provide a new avenue for interacting with followers offline. Live-streaming capabilities on the app get influencers interaction with their followers online. Influencers can work with businesses to provide ultra-targeted content that builds awareness.
Sponsored Challenges
Thanks to the gamified challenge system, influencers are able to access their fanbase offline as easily as online. Organize meetups, book signings, giveaways, and more. On Kuende, influencers have more and better access to notifying their followers about the things that matter to them. It’s more effective to create a challenge that notifies all of your followers about an upcoming event than to make a post and hope it shows up in their feed. Sponsored Challenges are simple to create and get people to join.
Content Creation
One of the great things about Kuende is that there are many different avenues of expression for users. This same content diversity creates opportunities for influencers. Written, video and musical content are all able to be created and shared on the Kuende platform. In addition to video content, influencers can also create live-streams that notify all of their followers. And, in the true merging of online and offline, challenges created by influencers can be live-streamed to other followers.
It’s never been easier to share content than it is on Kuende. With multiple supported formats, influencers of all kinds can come together and provide value to their followers.
Business Boosts
It’s no secret that businesses like influencers. Niche audiences, high engagement, and a desire to be like the influencer increases the effect of product promotion. Celebrity and influencer endorsement of a product creates hype - people buy products because they are aspirational. They desire to have a similar life. Look at how successful FitTea was with their Kylie Jenner promotion, and you get a good idea of how potent this type of product endorsement is.
On Kuende, businesses can work with influencers to not only handle product endorsements but also create Sponsored Challenges that help create offline experiences. Influencers can be paid through the Kuende platform, using tokens.
Conclusion
Kuende is changing the meaning of Social Media - users can finally start engaging in their interests in a deeper, more meaningful way and get rewarded for it. Influencers can engage their followers with challenges, and work with businesses to get the word out. It’s a true win-win scenario.
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