Why Building Better Life Insurance Makes Us Grateful

We are so very thankful this Thanksgiving. Here’s why…

It’s our first Thanksgiving since launching in California back in January. As we pause to catch our breath after starting our nationwide rollout, we are filled with so much gratitude.

We are thankful for our customers.

When we launched in California we received amazing feedback from our customers about Ladder and how we were making life insurance easier. We especially loved when they told us how the Ladder experience made them feel:

Not only has customer input helped us design our site to be even more helpful, it has energized us by reminding us we are having a positive impact on people’s lives. It’s nice to feel like your work makes a difference and that people enjoy working with you.

We are thankful to be living in this day and age.

Ladder was founded on the idea that life insurance should be instant, simple and smart. For the longest time, the process of getting life insurance was stuck in the previous century and involved lots of paper, scheduling meetings and waiting. Lots of waiting. We are grateful that in 2017 modern technology and design empower us to build a product that helps people get life insurance faster. Like 10,000x faster. In the past, it could take up to 8 weeks to get life insurance in place. With Ladder, people can get an instant decision on coverage in as little as 5 minutes. It is so inspiring to build something that makes people’s lives easier and transforms their experience — something that has immediate impact.

Our full stack approach also allows us to release changes rapidly. So as we go nationwide, once we get approval to do business in a state we can go live in a matter of hours. It’s exciting to be able to launch functionality in new states so quickly.

In fact, in the last two weeks we have launched in over 10 states, including Texas, Illinois, New Jersey, North Carolina, Michigan, Colorado, Alaska and Hawaii, with many more to come before the end of this year. You can visit our site and get a quote to see if we are available in your area. If we are not there yet, leave us your email address and we’ll let you know when we’re open for business in your state.)

We are thankful for our team.

We have doubled in size since January and have been working like crazy to bring better life insurance to America. Our team is collaborative. We have big ideas — and the heart and drive to make them happen. We are problem solvers and experimenters who love a good challenge, and also good food and a good laugh. From our engineering team to our designers, our product managers to our marketers, our support team to our executive team and investors, we feel blessed to work with such amazing individuals.

So whether this is your first time reading about Ladder, or you’ve been following us since the beginning, thank you for being a part of our vision and for sharing our passion for making life better. Happy Thanksgiving!