LakeDiamond half-ICO review: the advantages of funding your startup through a token sale

We launched LakeDiamond ICO in October 2018 and many have asked us why we chose this funding model — it was also the subject of a Forbes article.
As we progress on our token sale, we would like to share the challenges and benefits of funding a startup through an ICO.

In this video, Our Chief Investment Officer, Alex Kummerman highlights the key points making LakeDiamond ICO an overall success.

1. The benefits of being compliant
   We are glad to be based in Switzerland where the efforts to build a clear and stable legal framework ICOs have been tremendous. The process to be compliant is neither easy nor fast — we started planning our ICO almost two years ago. But it is a necessary step and the credibility it grants in front of potential token buyers is well recognized. Since LakeDiamond is an industrial company, and not a pure crypto project, we had to design our token accordingly, and be creative in many aspects.
2. Partnering with an established bank to ease the participation process — a world premiere
   As our ICO is a non-typical token offering, (supposing there is enough history to define what a “typical” ICO is), it made sense for us to work with a bank to collaborate on key competences such as money laundering and asset custody. Therefore, Swissquote, the first digital bank of Switzerland, appeared to be the perfect candidate. This opportunity — a world premiere — not only gives token buyers an easier way to participate and handle their tokens, but also contribute to the global adoption for cryptocurrencies as an investment opportunity.
3. Flexibility and control over early investments
   With the launch of the ICO, we have significantly accelerated our growth: attracted the best talents in the field of diamond growth, photonics and quantum physics for instance, and accelerated our investment plans, starting with new diamond reactors. Furthermore, we have now access to bank credits such as leasing, for the expansion of our industrial capacities.
4. Independence to foster industrial partnerships
   Thanks to the ICO and the acceleration of our developments, we are approached with business opportunities from all over the world and can enter in discussion regarding strategic partnerships. A good example is our recent announcement with the global energy leader TAQA. Having no pressure and full flexibility to make such partnership, provided that it is right and in line with our core values, is a real asset.
5. Attracting interest and overall visibility
   The visibility we reach during the ICO promotion serves not only to create awareness to potential token buyers but also to share our company projects and products with a wider audience.
   As we were featured in : Forbes — Wired — Albawaba — Le Monde
6. Being part of a strong community
   Lastly the community around blockchain and cryptocurrencies in Switzerland — and worldwide — is very welcoming and dynamic. It was a pleasure to contribute to the global effort of promoting technology and innovation, to hopefully expand the CryptoValley to being a CryptoNation.

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