The language we use and what we mean when we’re using a design-led or based approach is important. I recently shared my thinking about different types of design focus on Twitter.
These are my definitions.
The importance of frameworks is that you focus on a smaller set of things because you can’t focus on everything.
Ambiguity is a key part of design. It points us to the uncomfortable gap between ‘what is’ and ‘what could be’ which is where I believe design adds most value.
As I described in my blog post ‘Seniority in design’ the more senior you get the more you will have to…
When working with product teams, the job of a design leader is to make quick and accurate assessments about the focus and quality of the work being presented back to them.
When we build teams to work on services, the individuals may have never worked together before, and may have different ways of describing their work.
When we try to get to a common understanding of a service and its constituent parts…
Being clear about the desired outcomes of a service or of stages within a service is a useful way to think about why something exists or why it happens, without slipping into talking about the way in which it currently happens.
In a recent workshop on leading service design, we talked about how to introduce end-to-end service design in large organisations that understand and structure work in very different ways, for example in IT portfolios, technology programmes, projects or in terms of enterprise…