Customer Development

How to engage community to co-create a value proposition for them

Get recognized in the community, build brand and acquire earlyevangelists

What is the discovery process and what tools can I use?- Part I

The mindset on how to disover what to…

What to ask earlyvangelists?

From structuring an interview to lessons learned on running interviews

Things to do before you “get out of the building”

Lean customer development in action

From spelling out assumptions to a first interview

6 Steps To Creating A Startup With Low Failure Risk

Where do you start in your startup?

Design your value proposition either on “push” — from a technology or innovation you possess, or “pull” — based on your customer jobs, pains and gains.

How to interview your potential customer

Maximize the utility of the time spent with him: take a coffee