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The impact of confinement on beauty brands and their influencers in France

The impact of confinement on beauty brands and their influencers in France

With France being put under strict confinement on March 16th 2020, most people now spend their days sitting at home browsing through what…
Go to the profile of Maxim Agapoff
Maxim Agapoff
Applying machine learning to the geolocation of Instagram profiles

Applying machine learning to the geolocation of Instagram profiles

A social media marketing platform is only as good as the information it can provide to its clients. By analyzing social media platforms it…
Go to the profile of Thomas Koenen
Thomas Koenen
A guide on identifying fake influencers.

A guide on identifying fake influencers.

Fake influencers cost millions to the industry. Here are some tips to detect bots and fake communities on Instagram.
Go to the profile of Siham Besnier
Siham Besnier
On Instagram, user and influencer-generated content boosts brand awareness.

On Instagram, user and influencer-generated content boosts brand awareness.

Building a strong brand is a marketers’ ultimate goal. Creating a personal-like connexion with their customers is the key to reach…
Go to the profile of Siham Besnier
Siham Besnier
Product seeding: why and how to use this cost-effective activation.

Product seeding: why and how to use this cost-effective activation.

A guide on product seeding tactics.
Go to the profile of Camille
Camille
Measuring performance: all you need to know about tracking your influencer marketing campaigns.

Measuring performance: all you need to know about tracking your influencer marketing campaigns.

Learn how to use the different KPIs to measure and understand your performance.
Go to the profile of Camille
Camille
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