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Why Do 97% of Websites Have Such Bad Sales Copy?
Why Do 97% of Websites Have Such Bad Sales Copy?
A typical lame effort form a course run by a large golf management company
Andrew Wood
Jun 13
The Marketing Expert Con
The Marketing Expert Con
The problem with most “marketing experts” is that the majority are not really marketing experts at all. What they are is an expert in a…
Andrew Wood
May 10
Why Most Marketing Reporting is Worthless
Why Most Marketing Reporting is Worthless
“There are lies, lies, damned lies, and statistics.” - Mark Twain
Andrew Wood
May 8
Marketing To The Affluent!
Marketing To The Affluent!
There is a widespread misconception, especially in the golf, resort, and real estate industries, that the affluent are somehow a different…
Andrew Wood
Mar 28
Marketing Genius: My Dog Gets More Mail Than I do
Marketing Genius: My Dog Gets More Mail Than I do
I am going to share with you a simple strategy to boost your image and popularity among all of your customers, create new opportunities…
Andrew Wood
Feb 15
The 1% Challenge — That Changed Everything!
The 1% Challenge — That Changed Everything!
Change is hard, improving performance by say 20% is very hard. Even a 10% or 5% is not easy but, 1% could we not all do 1% better?
Andrew Wood
May 1, 2023
Dealing with The Haters
Dealing with The Haters
By the late 1950s, Elvis Presley merchandise was selling like hotcakes, but not everyone was buying. There was a vocal anti-Elvis crowd…
Andrew Wood
Apr 24, 2023
10 Ways To Increase Your Online Performance at Little to No Cost!
10 Ways To Increase Your Online Performance at Little to No Cost!
There are so many simple ways to increase your online performance that my typical online experience drives me crazy as I see all the little…
Andrew Wood
Mar 1, 2023
How to Waste Millions on Marketing
How to Waste Millions on Marketing
Porsche sent me a lavish presentation kit and a very expensive brochure about their new 911 Turbo, in the mail. (Despite what you might…
Andrew Wood
Feb 27, 2023
Profound Marketing Breakthrough
Profound Marketing Breakthrough
Perhaps the most profound breakthrough I made in my former life in the karate business (I built a national franchise of 400 schools from…
Andrew Wood
Feb 6, 2023
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