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The Essence of Competitive Advantage for Your Business
The Essence of Competitive Advantage for Your Business
“Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do — it’s a matter of being…
Andrew Wood
Nov 25
10 Elements of a Great Personal Brand Story
10 Elements of a Great Personal Brand Story
Your personal brand starts with your story that answers the basic questions of why you do what you do and where it all began. You will want…
Andrew Wood
Oct 23
Politically Correct Marketing Will Kill Your Response!
Politically Correct Marketing Will Kill Your Response!
These days, under pressure from every angle, more companies are sanitizing their marketing to be politically correct. This may impress the…
Andrew Wood
Oct 22
How Viral Marketing “Really” Works!
How Viral Marketing “Really” Works!
Ask anybody to describe viral marketing to you, and they will tell you that you post an article or video, which results in thousands of…
Andrew Wood
Oct 21
The Great Marketing Con — The Emperor’s New Clothes
The Great Marketing Con — The Emperor’s New Clothes
I am always amazed by the number of supposedly smart CEOs, business owners, managers, and entrepreneurs consistently conned by all forms…
Andrew Wood
Oct 14
Why Do 97% of Websites Have Such Bad Sales Copy?
Why Do 97% of Websites Have Such Bad Sales Copy?
A typical lame effort form a course run by a large golf management company
Andrew Wood
Jun 13
The Marketing Expert Con
The Marketing Expert Con
The problem with most “marketing experts” is that the majority are not really marketing experts at all. What they are is an expert in a…
Andrew Wood
May 10
Why Most Marketing Reporting is Worthless
Why Most Marketing Reporting is Worthless
“There are lies, lies, damned lies, and statistics.” - Mark Twain
Andrew Wood
May 8
Marketing To The Affluent!
Marketing To The Affluent!
There is a widespread misconception, especially in the golf, resort, and real estate industries, that the affluent are somehow a different…
Andrew Wood
Mar 28
Marketing Genius: My Dog Gets More Mail Than I do
Marketing Genius: My Dog Gets More Mail Than I do
I am going to share with you a simple strategy to boost your image and popularity among all of your customers, create new opportunities…
Andrew Wood
Feb 15
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