Legendary Marketing

By the late 1950s, Elvis Presley merchandise was selling like hotcakes, but not everyone was buying. There was a vocal anti-Elvis crowd…

There are so many simple ways to increase your online performance that my typical online experience drives me crazy as I see all the little…

Porsche sent me a lavish presentation kit and a very expensive brochure about their new 911 Turbo, in the mail. (Despite what you might…

Perhaps the most profound breakthrough I made in my former life in the karate business (I built a national franchise of 400 schools from…

Those immortal words paraphrased from the movie Field of Dreams that starred Kevin Costner as South Dakota native have been something of a…

When I lived in Southern California, we used to ski in Big Bear where we had the choice of two resorts. Both were more or less on the same…

From rock stars to Realtors, entrepreneurs to athletes, having personal signatures, gestures, and style can help build a personal brand…

When you are selling your company in an ad, on a website, in an e-mail, or in person, never underestimate the power of story.

There are many ways to make money, but the best way to make money is while you sleep.