[Community Expert] Prashant Reddy, Director of Strategic Accounts, DemystData
We are thrilled to announce another LendLedger Community Expert — Prashant Reddy from NY-based fintech DemystData!
DemystData strives to mobilize the world’s data to unlock financial services. Just like LendLedger, the company acknowledges that data is emerging and abundant but financial institutions are not optimizing the way they use it. DemystData’s innovative technology fills this gap to unlock access to financial services institutions globally. Its cloud-based platform allows clients to explore and integrate new data rapidly and gain a 360-degree view of data usage within their organizations. The company partners with leading financial institutions and consulting firms to power data access within tier-one global banks, insurers, payment providers, and lenders. These institutions in turn leverage DemystData’s software services to extend credit to new segments of customers, combat fraud, strengthen compliance, and reduce data managements costs.
Prashant’s Insights
- Prashant’s experience working with a variety of leading financial institutions means that he understands the challenges that traditional lenders face when trying to access data on underserved segments, despite the explosion and massive availability of information.
- His extensive expertise on the data landscape and all the various players — from mainstream to niche — that can provide key insights on potential customers is instrumental in bringing those providers onto the platform.
- Prashant understands the data cleaning and standardization bottlenecks that Lenders face in order to leverage unstructured and structured data from various sources.
About Prashant
Prashant leads DemystData’s strategic engagements in the U.S, providing data analytics expertise to leading financial institutions to help them with use-cases including marketing, prioritizing, credit-scoring, underwriting, and AML/Fraud, in collaboration with hundreds of data partners. Prior to DemystData, Prashant supported the launch of the platform Agora for Good to fund innovative non-profit organizations. He started his career as an investment banker back in his native California, where he worked with public institutions to finance infrastructure projects.
