Social Media Marketing

Final Thoughts Activity

These activities from The Dragonfly Effect forces me to think more critically about my organization’s approach…

Activity in: Taking Action

The final wing of the dragonfly, where everything comes together and you lead your audience to take action for…

Activity in: Engage

Keeping your audience engaged is a constant battle, yet incredibly important if…

Activity in: Grabbing Attention

I would personally argue that the second wing of Grabbing Attention is the most important and most…

Activity in: Focus

The authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith, have since created an online resource for people…

My 3 reasons for taking SMM 9057

Well it appears we are just about halfway through Social Media Marketing at George Brown College, and wow — have we learned so much!

As we delve further into the many social media platforms, I am keen to embrace these new teachings as I continue…