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letters from slash-hyphen

Insights into how smart teams are deploying Slack from slash-hyphen, an independent Slack consulting firm.

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Alex Godin in letters from slash-hyphen

Feb 27, 2017

How Square’s distributed sales team uses Slack to feel like a family.

Square has more than 30 sales support people, spread across three offices. It’s Andrew Berger’s job to make sure that the Sales Development and Onboarding teams operate on all cylinders across time zones.

Alex Godin in letters from slash-hyphen

Feb 21, 2017

How Slack helped GE break out of Email Jail

When General Electric CMO Linda Boff wanted to celebrate the launch of a new TV campaign. She didn’t send an email. Instead, she turned to Slack and posted a clip of the ad.

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Alex Godin in letters from slash-hyphen

Nov 9, 2016

Slack alone isn’t the answer

Michael Pryor, founder and CEO of leading collaboration app, Trello, explains that he thinks of collaboration like he’s organizing a search-and-rescue mission. On such a mission, you need two tools, a GPS unit and a radio. The products serve distinct purposes, the GPS tells you…

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Alex Godin in letters from slash-hyphen

Oct 26, 2016

Being great at Slack is about saying no

Slack opens up an organization and busts down information silos. This is a big shift. When discussions are available to all, it’s up to the end user to decide which conversations to be a part of. This is unlike e-mail, where users don’t get to choose the…

Alex Godin in letters from slash-hyphen

Oct 12, 2016

Why Slack channel names matter more than you think

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Alex Godin in letters from slash-hyphen

Oct 11, 2016

Will you deploy Slack or will your team deploy it without you?

In its first two years, Slack signed up more than two million users, many of them paying more than $80 per year, per user. This is unheard of in the world of enterprise software. It takes most new companies more than twice…