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5 Tools for finding the influencers your customers are listening to

5 Tools for finding the influencers your customers are listening to

Your customers don’t want to hear about you from you. According to a Forbes and Elite Daily report, 33 percent of millennials rely mostly…
Go to the profile of Rachel Sullivan
Rachel Sullivan
3 Attention-grabbing ABM campaign ideas

3 Attention-grabbing ABM campaign ideas

What does it take to capture the attention of a target buyer?
Go to the profile of Rachel Sullivan
Rachel Sullivan
The truth about content syndication and duplicate content

The truth about content syndication and duplicate content

If you write a blog post and no one reads it, did you really write a blog post?
Go to the profile of Rachel Sullivan
Rachel Sullivan
4 Types of audits to tell if you’re #winning

4 Types of audits to tell if you’re #winning

As a savvy marketer, at times it can feel like you’ve pulled out all the stops, but are still chasing the boulder when it inevitably slips…
Go to the profile of Justine Boucher
Justine Boucher
Want to influence your influencers? Play nice.

Want to influence your influencers? Play nice.

Just what is an influencer and why are they so important for your business?
Go to the profile of Kelly Haddock
Kelly Haddock
Using media relations to unlock lead generation

Using media relations to unlock lead generation

There is no silver bullet to increase sales. However, an integrated marketing and PR strategy can be one key to unlocking sales. Below are…
Go to the profile of Sylvie Tse
Sylvie Tse
Executive content coaching for the “shark tank” set

Executive content coaching for the “shark tank” set

My daughter had been away at camp for two weeks when her counselor called with an update.
Go to the profile of Rebecca Joyner
Rebecca Joyner
B2B marketers can’t afford to ignore Facebook

B2B marketers can’t afford to ignore Facebook

With 1.94 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers. But we still are asked by B2B…
Go to the profile of Sylvie Tse
Sylvie Tse
How to Train Your Brain to Help You Land a Promotion

How to Train Your Brain to Help You Land a Promotion

There’s a stat that has stuck with me for years since I first heard it.
Go to the profile of Rachel Sullivan
Rachel Sullivan
Why it’s crucial for execs to be on social media

Why it’s crucial for execs to be on social media

When you’re a C-level executive, you have limited time.
Go to the profile of Hannah Murray
Hannah Murray
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