Lexigology

A few years ago, an arguably provocative ad appeared in Canada. It wasn’t provocative because it contained scantily-clad women, sex or…

While the journey to global expansion may be lengthy and, at times, intricate, it’s also a thrilling and fulfilling venture.

In today’s globalised world, cultural intelligence (C.Q.) is not just a nice-to-have; it’s a must-have for brands aiming to connect…

In today’s interconnected world, consumers wield more power than ever, thanks to the growth of online platforms and the increasing…

Opening an office in a new country involves much more than just translating materials and hiring local staff. It’s about truly…

Are you expanding your business overseas? Creating content for a specific audience? Or are you just trying to make valuable connections…

Arabic calligraphy is a centuries-old art form that is still practised today. Steeped in tradition, to learn about Arabic calligraphy is…

The lack of cultural diversity in Australian film and television is no secret. This issue has previously been explored in LEXIGO’s blog…