3 Tools to Grow Your Business

Kanina Priatna
Life at Tokopedia
Published in
4 min readJul 8, 2021

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The value of exclusive features and information on your company’s success

We are often led to believe that the most important decisions in life revolve around figuring out which university to attend, in which company you want to build your career, or who you want to spend the rest of your life with. But no one ever mentions an equally important decision that some make; pursuing that one idea that you believe will change people’s lives forever.

Bringing a business idea to life is no easy task. It requires a lot of drive, discipline, and determination. Once the idea comes to life, nurturing and growing this idea and getting the right people behind it to bring your idea into realization demands the perfect balance between passion, persistence, and perseverance.

For small and medium-sized businesses, the situation is exactly the same — if not a little harder. Despite coming up with a great business idea, you need the manpower to turn this idea into a real product or service, technical knowledge to be able to make your product or service scalable and accessible to millions of customers, and of course, financial capital to ensure smooth daily business operations and continuous innovation for your customers.

As a technology company, Tokopedia supports more than 11 million merchants with numerous tools and information to help them grow their business, as follows:

Merchant Education Center

Merchant Education Center

As a first-time online seller, reading up on the essentials of being an online merchant is important. Technical information regarding how to name your shop, which product photos to upload, how to write a detailed product description, which delivery service to work with, among other basic information, can be accessed through the Merchant Education Center.

Here, Tokopedia’s merchant education team has curated a list of numerous articles to help sellers grow their business on topics like Branding and Design strategies, Marketing and Sales approach, as well as simple tips and tricks on how to deal with competition.

To know more about Merchant Education Center and how the team helps our sellers grow, you can read more in this article.

Seller Dashboard

Seller Dashboard

As a seller, listing your products on your online shop is the first step. After that, managing orders, deliveries, payments, product supply, as well as understanding your shop and product’s performance is the next difficult part.

With Tokopedia’s comprehensive seller dashboard, sellers can access essential information related to their business in just a few clicks. In addition, new sellers can also take up the Marketing and Ads offer and prepare additional cashback or free delivery fees for their products in order to attract more customers.

Financial Support

As a new entrepreneur, financial capital is often the biggest barrier to opening a new business or launching meaningful new products for consumers. Considering growing a business requires some level of financial means, Tokopedia through its financial technology business line offers sellers the option to get financial support to kickstart their business.

Dhanapala

Dhanapala is an application that provides convenience and opens up opportunities for MSMEs to grow and the younger generation to develop themselves, by providing loans and peer-to-peer lending services that are profitable, fast, and secure. Dhanapala is also registered and supervised by Indonesia’s Financial Services Authority (OJK).

In a matter of 10 minutes, consumers can apply for an individual loan online worth between IDR 2–5 million for a maximum tenor of 3 months. This loan can be obtained through Modal Toko, a feature created specifically for sellers, where Dhanapala is among the primary loan partners. After fulfilling all the administrative requirements and receiving the necessary verifications, consumers can receive the funds in their bank account in just 2 days.

Meanwhile, as a growing business, sellers can apply for a business loan worth between IDR 2–200 million via the Dhanapala mobile application available on Google Play Store. Regarding financial matters, time is always of the essence, so being able to rely on a fast and secure service is life-changing.

As technology and society evolve, so have traditional financial services and business operations. With Tokopedia’s financial technology support, sellers have the opportunity to incorporate technology into their daily financial activities and grow more efficiently.

Let’s join hands and work together to bring our innovative and meaningful ideas to life through Tokopedia!

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