5 Ways Tokopedia is Taking Local MSMEs to New Heights
How Tokopedia supports local brands to go miles and beyond.
We may be well past National Micro, Small, and Medium Enterprises (MSME) Day in August, but our support — and efforts for — Indonesia’s MSME is stronger than ever. The country’s growing digital economy has created opportunities for local businesses to thrive, and we’re committed to helping them make the most out of it.
Here are five ways Tokopedia is helping local MSMEs maximize their growth:
1. Providing various local campaigns so sellers can reach more buyers
In support of the Bangga Buatan Indonesia (BBI) movement, Tokopedia offers various campaigns in which sellers can participate: Kejar Diskon, Tokopedia NYAM, and Waktu Indonesia Belanja (WIB), and attract more buyers. These campaigns also ease buyers’ experience in finding local products on the platform.
Tokopedia also caters to sellers through category-specific campaigns with a hint of festivities. For instance, in the Fashion and Beauty categories, Parade Lokal, Women in Style, Modest on Trend, Tokopedia Beauty Dealight, and Tokopedia Beauty Awards help Tokopedia’s Fashion and Beauty sellers provide the best offers for their customers.
2. Turning sellers into local champions with the Hyperlocal initiative
To bring communities even closer to local MSME products, Tokopedia introduced the Hyperlocal initiative back in 2020. By utilizing the geo-tagging innovation, sellers are able to reach their nearest customers more efficiently, while buyers across Indonesia can have the same opportunity to find everyday products more easily.
Dilayani Tokopedia (Fulfilled by Tokopedia), Tokopedia’s fulfillment service, closely supports the Hyperlocal initiative by helping sellers easily store their products in “smart warehouses” in high-demand areas while assisting them in overcoming business challenges, such as with inbound product management, packing, shipments, and issue resolution strategies. This not only enables sellers to reach the customers nearest to them but also those who live in other provinces and islands.
Located in Jakarta, Bandung, Surabaya, Makassar, Palembang, and Medan, some of Dilayani Tokopedia’s smart warehouses have also switched from using bubble wrap to biodegradable packagings, such as used cardboard, as part of our efforts to accelerate the Three Zeros Commitments.
3. Opening more opportunities for business growth
Once you’ve launched your business through Tokopedia, you’ll have access to some amazing tools to help you take it to the next level and beyond.
Our in-app features, including Dekorasi Toko (shop decoration), Voucher Toko (merchant vouchers), and Broadcast Chat, were developed to help sellers attract more buyers. Through services such as TopAds and Bebas Ongkir (free delivery fee), we aim to help sellers increase their visibility and get noticed by new customers more easily.
What’s more, sellers can even promote their products by streaming through Tokopedia PLAY, Tokopedia’s video streaming channel. Through Tokopedia PLAY, users can shop more interactively and look for inspiration through exciting shows, such as live shopping, cooking demonstrations, and much more.
4. Equipping sellers with more capabilities
Tokopedia continues to find ways to add value to our sellers and make sure they have the right skills to scale up their business. Pusat Edukasi Seller and Mitra Usaha GoTo website are the go-to resources for selling at Tokopedia and learning how to utilize Tokopedia’s features, programs, and services available for sellers.
Tokopedia’s collaboration with various parties, including the government, is also in place to amp up our efforts in supporting sellers’ growth. Over the years, we have held various training programs and collaborative efforts to elevate sellers’ capabilities. Through the recently held Kelas Perempuan Maju Digital, we visited cities across the country and collaborated with regional governments to educate and empower local female entrepreneurs to thrive.
5. Going local, going global
Introducing a brand globally is a huge milestone for any business. It can open up access to new markets with the potential for a big boost in sales. While helping MSMEs flourish and become local champions, Tokopedia also provides support for local brands to go global and become on par with internationally known brands.
In September 2022, Tokopedia supported our sellers, Heaven Lights, and Erigo, who participated on the global stage at the prestigious New York Fashion Week (NYFW). Another local Tokopedia seller, Wearing Klamby, also showcased its collections at the London Fashion Week (LFW), while Jewel Rocks and BLP Beauty took the stage at the Paris Fashion Week (PFW) trade show in early October 2022.
On top of this, some of the products showcased at these events will be exclusively sold at Tokopedia. This just proves how local brands can go miles and beyond!
When you join Tokopedia, you become part of an ecosystem that provides a home to sellers of all kinds, from big brands to local artisans, and start utilizing innovation and technology to help improve supply chain efficiencies and encourage entrepreneurship in Indonesia. We are all here for the same reason: to reach millions of Indonesians who rely on Tokopedia to fulfill their needs.
Now, what are you waiting for? Whether you’re starting, leading, or taking further steps to evolve your business, be a Tokopedia seller and let’s reach greater levels of success together!
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