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Common mistakes: similar-but-not-interchangeable edition

Common mistakes: similar-but-not-interchangeable edition

We’ve already spoken before about homophones — words that sound the same but have different meanings. These guys are a little different…
Go to the profile of Alix Roberts
Alix Roberts
Active vs. Passive voice

Active vs. Passive voice

We’ve touched on active and passive voice before, but it can be a complicated decision, so we thought we’d provide a bit more clarity.
Go to the profile of Alix Roberts
Alix Roberts
Common mistakes: homophone edition

Common mistakes: homophone edition

English is a wonderful, complicated, inconsistent, beautiful mess of a language, and there are an awful lot of rules to follow. It doesn’t…
Go to the profile of Alix Roberts
Alix Roberts
Active Support: strengthening our company culture

Active Support: strengthening our company culture

Over the past couple of years, Light Creative and the team has grown significantly. So much so that we found ourselves in the midst of an…
Go to the profile of Nick Parker
Nick Parker
Why is copywriting important ?

Why is copywriting important ?

A first draft of this title read “Why is copywriting important? I’ll tell you why!”. My colleagues felt this was a little aggressive and…
Go to the profile of Imogen Baker
Imogen Baker
Why literally everyone should take a quick writing workshop

Why literally everyone should take a quick writing workshop

“I’m not a writer so why should I bother to improve my writing?”
Go to the profile of Imogen Baker
Imogen Baker
The short but triumphant history of coworking in Melbourne

The short but triumphant history of coworking in Melbourne

Coworking in Melbourne has only been around for just over a decade but it’s popularity has taken off in recent years and, given city’s base…
Go to the profile of Imogen Baker
Imogen Baker
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